Laoganma is a well-known Chili sauce brand in China, which is famous for its "unique taste when cooked by mom". The following will analyze the marketing case of Laoganma.

1. Cultural Marketing

Laoganma attracts consumers' attention by launching a series of products with folk culture themes, such as Laoganma porcelain bowls, clogs, paper-cutting and New Year pictures, and combines the brand with traditional culture to shape Laoganma's brand culture and image.

2. Social media marketing

Laoganma opened an official account on Weibo, and regularly published brand dynamics and interactive content, which attracted a large number of users' attention and participation, and triggered users' discussion and sharing through topics such as "# Too hot to dominate my tongue #", which improved the brand's exposure and popularity.

3. Brand sponsorship marketing

Laoganma is very active in the field of football in China, and has successively become a sponsor of several professional football teams, such as Jiangsu Suning.cn Football Club, Chongqing Siwei Football Club, China National Team, etc. By sponsoring football teams and interacting with fans, she has increased the brand exposure and enhanced the brand image.

4. Brand word-of-mouth marketing

Laoganma has been recognized by many consumers in terms of taste and quality. By promoting consumers' praise and constantly improving the quality of products, reducing the price of products and expanding sales channels, the brand's word-of-mouth and reputation have been enhanced.

To sum up, Laoganma has successfully enhanced brand exposure and product awareness, strengthened brand culture shaping, made more consumers know and use Laoganma's products through cultural marketing, social media marketing, brand sponsorship marketing and brand word-of-mouth marketing, and gained an advantage in the market competition.