Outstanding features: Good packaging design should be able to highlight the uniqueness of goods or brands, attract consumers' attention and make them remember this product through exquisite and meaningful design.
Reflect the product value: excellent packaging design needs to highlight the true value of the product. Give full consideration to different customers' packaging design, pursuit ideas, knowledge background, physiological and psychological habits, and make consumers linger.
Differentiation: for the same type of goods, differentiation is the key point to increase market competitiveness. "Unique" packaging design can produce a strong sense of visual impact in the same situation, thus achieving higher sales and commercial success.
Practicality: packaging is a physical isolation and protection product, and it must also have practical functions and operability, be easy to open, contain and use, and conform to relevant standard dimensions, printing technology and other hygiene regulations.
Internationalization considerations: International packaging design requires resisting redundant, meaningless and over-personalized market information and attracting a wider customer base. Secondly, brand logos and words must accurately understand consumers from various cultural backgrounds.
Sustainability: A good packaging design also needs to consider its environmental protection performance under the circumstance of accelerating the prohibition of plastic pollution. This requires high-cost manufacturing materials and production processes to make positive contributions to the environment, and try to find some reusable or recyclable solutions.
Legal compliance: packaging design should meet the requirements and standards of relevant industry laws and regulations, highlight corporate responsibility and avoid touching any social sensitive points.
To sum up, an excellent packaging design is not limited to beautiful visual effects, but also needs to meet the requirements of practicality, economy, environmental protection and internationalization. Therefore, designers need to deeply understand the needs of users and consumer markets, listen to feedback and suggestions, and make appropriate improvements in order to truly launch excellent packaging designs with commercial competitiveness and innovation.
Zhonghui Design Original Packaging Design Works
The above is the design scheme of Zhonghui, a professional packaging design company. I hope it helps you.