Students in spoon class have also asked this question. It is inevitable that new catering will replace traditional fast food, that is, from full to good. The traditional fast food represented by McDonald's and the fast leisure restaurant represented by Chipotle are completely opposite in business models in many places. The former represents standardization, process and globalization, while the latter represents personalization, diversification and localization; The former satisfies people's need to "eat well", while the latter satisfies people's need to "eat well". With the development of economy and the improvement of income, Americans can no longer be satisfied with simply "eating enough", but should pursue "eating better":

1. Demand for food hygiene;

2. The demand for balanced food nutrition;

3. Requirements for the quality of raw materials;

4. The demand for food taste customization.

Different from the United States, China's traditional catering is characterized by non-standardization, non-simplification and non-globalization. The catering enterprises in China are generally small in scale and have low market concentration. Although the overall income of the industry is high, the income of the main industries comes from a large number of individual catering service providers, such as roadside restaurants, so the quality of ingredients, health and hygiene, and nutritional balance can not meet the requirements. But at this moment, consumers in China, like those in the United States, put forward the requirement of "eating well" for catering.