As a franchise investment specialist, your job is not only to find and attract potential franchisees, but also to bridge the brand and the market, and to undertake multiple responsibilities of brand communication, market expansion and customer service.
As the founder of a yogurt brand, I have copied more than 111 stores nationwide. Let me share my experience in attracting investment, and one person can complete all the work.
the following is a comprehensive analysis of the work of joining China Merchants Commissioner, including brand IP building, drainage, potential customer contact, negotiation, due diligence, contract signing and follow-up services.
1. Brand ip creation and drainage
1. Brand IP creation
In-depth study of brand culture, core values and market positioning to ensure that brand IP is highly consistent with brand concept.
design unique brand logos, slogans, visual identification systems, etc. to form a unique brand impression.
2. Drainage strategy
Develop multi-channel drainage strategy, including self-media platform, search engine, content marketing and advertising.
Accurately locate the target audience, and ensure the effectiveness of the drainage strategy through data analysis and market research.
For big brands, any drainage strategy can be used, after all, the brand is well-known. For small brands, there is no need to invest too much advertising in the early stage. Even if customers see it, they may not recognize you, but they can build it through brand ip, continue to share the dry goods content of the industry, and win the recognition of more customers.
2. Contact and preliminary communication with potential customers
1. Customer screening
Set clear customer screening criteria, such as financial strength, industry experience and market potential.
collect potential customer information through various channels, such as online platforms, exhibitions, industry activities, etc.
make a preliminary evaluation of potential customers and screen out customers who meet the joining conditions.
2. Preliminary communication
Actively establish contact with potential customers, introduce brands and products, and understand their needs and doubts.
provide detailed joining manuals, successful cases and other materials to enhance customers' trust in the brand.
answer customers' questions and provide professional suggestions and opinions to help them better understand the brand and market.
3. In-depth negotiation and due diligence
1. In-depth negotiation
Conduct face-to-face in-depth negotiation with potential customers, and discuss in detail the joining conditions, cooperation methods and policy support.
show the advantages and market prospects of the brand and enhance customers' willingness to join.
according to customer demand and market situation, provide personalized joining scheme.
2. Customer survey
Conduct a comprehensive due diligence survey on the business ability, financial status and market experience of potential customers.
evaluate the customer's willingness to join and cooperation attitude to ensure the smooth cooperation between the two parties.
according to the survey results, make a comprehensive evaluation of customers to determine whether they are suitable to become franchisees.
IV. Contract signing and follow-up services
1. Contract signing
Formulate a detailed franchise contract to clarify the rights and obligations of both parties.
ensure that the contract terms are legal and compliant, in line with industry standards and company policies.
after both parties reach an agreement on the terms of the contract, they formally sign the franchise contract and pay the relevant fees.
2. Follow-up service
Provide franchisees with comprehensive training support, including product knowledge, sales skills and store management.
provide regular operation guidance and market analysis for franchisees to help them develop their business better.
deal with franchisees' questions and feedback in time, provide high-quality after-sales service, and ensure customer satisfaction and loyalty.
v. continuous learning and upgrading
As a joining investment promotion specialist, you need to keep learning and upgrading your professional ability. This includes understanding market trends, mastering industry trends, and learning new marketing strategies and skills. At the same time, you need to keep close contact with colleagues and industry experts, share experience and knowledge, and constantly improve your overall quality and competitiveness.
in short, as a franchise investment promotion specialist, you need to have comprehensive professional knowledge and skills, and be able to independently complete all aspects of brand IP building, drainage, customer contact, negotiation, due diligence, contract signing and follow-up service. By constantly learning and improving your own abilities, you will be able to better create value for the brand and realize the common development of individuals and companies.