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What is the content of the anchor live broadcast?
Generally speaking, the content of live broadcast includes "live broadcast topic" and "live broadcast skills"

Enriching the live broadcast room needs to do a series of things separately and then bring them to the live broadcast room to describe. Before creating, we must first understand what the live broadcast topic includes.

Simply divided into: anchor life, anchor and anchor, anchor and fans, platform and anchor topic.

Why do other anchors talk endlessly? So, the next time you listen to a popular anchor carefully, try to classify it into the categories I listed above, and take a seat accordingly to see if this is the case.

The anchor's life

99% fans will not pass by and brush the anchor in every live broadcast room. The basic condition for fans to brush you is to know you first, whether it is because of your canvassing or indirectly through a fan, it must be because of you.

Fans like an anchor, which may start from the face value, but there must be a curiosity hanging there, wanting to explore you and want to know what happened to an anchor before, now or every day. Fans have this kind of psychology, which is very simple. Everything in your life is a lively topic. From buying a house today to wearing a necklace today, everything is live content. What happened when you were a child, what happened before your parents, in short, your experience in these decades is live content. For example, Wang Xiaoyuan, whom I share with you, often takes his father Wang Fenglou to the studio every day, saying that he said something last time. He said not to think that he is unfilial and always makes fun of his family. 13 14 how many groups did these people bring to tourists? His father asks him for cigarettes every day, and he still talks about cigarettes, right?

You must be lying when you say that you don't have any of the above, but you don't realize that these are live content. Live content is to show your character story, describe you in your language, and make you change from 0 to 1 in the hearts of fans. If you have nothing to show and people have studied you thoroughly, then you will naturally leave, and you will naturally like the new and hate the old. What's the matter? Who makes his character story too monotonous? Therefore, if you want to have a topic in the live broadcast room and let the topic continue, you must rely on yourself to enrich your life experience, including the content to be said later. In the final analysis, it is also the life of the anchor.

Anchor and anchor

It doesn't just mean that you talk about A and B with other people, such as gossip anchor. It has nothing to do with yourself, so make it clear first. So, if it's you and other anchors, do you have anything like that to say? No, it must be done. You have lost some content that can be used as live content. Yes, so how do you control this?

Let's take Wang Xiaoyuan as an example. Look at him: A Zhe doesn't deal with me, Liu Yishou is my good brother, Picasso doesn't keep in touch with me, Cui Aza is my good sister, Caicai is my apprentice, Brother Haichuan is my trade union chairman, Shen Man is just a female friend of mine, QJY is as good at languages as I am, Xia Keke is the cutest in my eyes, Zhou Xiao is my new buddy, and Wang Xiaolang is my last year.

Well, what is the content of the live broadcast? Why didn't Zhe deal with me? No, when should I talk about him? How do I know Liu Yishou? What is he like? Why don't I like Picasso? How do I react every time I mention him? What's so good about Cui Aza that I think of her as my sister? How can I help her if something happens to her? How is President Haichuan treating me? His bowl of water is uneven, and I don't like him. Why do I like flirting with Xia Keke so much? Why do I feel like a different person when I see her? Since I met Zhou Xiao, what happened after I broadcast with Zhou Xiao that you didn't know? Breeze, it's getting dark, so we buried it together. You see, there is a lot of live content between the anchor and the anchor alone. So what's your first step? Just know more anchors, add them to WeChat, discuss with them, visit their circle of friends, make fun of them, and then bring what happened with them to the live broadcast room. Only by taking this step can we move this content to the live broadcast room. Someone said, "They have no intention of making friends with me, and they still hate me." Do you think the example I cited above has good friends and bad friends? Can it be all live content? When you hit a wall, you will be afraid of this and that. To put it bluntly, I just don't know how to use it, and I don't know how to turn disadvantages into advantages. (In the same way, what happened with other anchors also belongs to it. )

Anchor and fans

Fans here also include big brother. This is also the favorite gossip of many small fans. Tourists and fans watch the live broadcast just for fun, entertainment and excitement. Why didn't this big brother brush the anchor today? Did something happen? Anchor, what's your relationship with big brother after the broadcast? These are all curious things that fans really want to know. Or what interesting things happened between this little fan and the anchor, and what can be used for fun in the live broadcast room.

You got the support of a big brother one day, and then other fans must be curious about you and your big brother. Well, you will definitely protect this player in private, but if you put it in the live room, what you maintain behind your back, if you understand it, will be modified into live content. Let fans know this big brother by paying attention to you, or are you always worried that fans think you are having an affair with your big brother? So it is often said that fans and big brother can't play together. In fact, you are very useless and don't know how to turn things between the anchor and fans into live content.

The same is true for small fans. Why are there always some "celebrity-like" fans in the live broadcast room in Wang Xiaoyuan? For example, I like to spend money to watch my feet, and my provocative words are invalid. Wang Siyuan likes to pick up things, and Kiki can say anything. This is why people can unite as one, because the anchor doesn't care about these people, take them out to let the brothers in the live broadcast room know these people, let them play the live broadcast room like home, and let every live broadcast be a big family gathering. (In the same way, the experiences of other anchors and fans also belong to it. )

Platforms and anchors

This part should belong to gossip, gossip and so on Gossip doesn't mean that you are the gossip anchor, but that you have learned to stop at once, emphasize the key points of the incident, and then pass by.

For example, what game was blocked on March 8, what is the contradiction between Vigor and March 8, how to evaluate the contestants of this activity, and which wonderful anchor appeared today. Xu Ze is now changing the routine to let fans brush gifts, and no anchor will broadcast live. Han Xiaomo probably returned to the live broadcast after poor business in reality, and so on.

Then how did these things come from? From what you usually see, or from the gossip anchor, and then comment on this matter from your own point of view. Think about it, the big anchors here in YY are basically limited to YY's platform, and they will not say other platforms, but only their own platforms. So you see, as an anchor, if you don't know the hot events on your platform, how do you get along in this circle? On the whole, I know I'm playing my own game. You can play popular. If you can't play, why not go to a hot spot?

You always feel that you are busy enough, but the fans are itchy, want to know more and want to gossip. Why does Wang Xiaoyuan always emphasize:' You don't have to go anywhere, I'm here to learn about the whole yy'? See, people know what fans are thinking and want, and they have to keep them like this.

I'm sure I didn't say all about the topic of live broadcast, but that's where it came from. But with the topic of live broadcast, what needs to be learned later is the live broadcast skills.

Topic is separated from skill, and skill is applied to topic. After you know how to create a live topic, you should start thinking about what skills to use to make the topic interesting. For example, the anchor and the anchor have a continuous wheat, so what skills do you use to make this process interesting? What gameplay can enrich the process of continuous wheat; How to tease big brother and fans among anchors and fans? How to trick them into asking for gifts and so on are all live broadcast skills.