2. The competition in the fast food industry is becoming more and more fierce, and new brands are constantly emerging, which leads to the decline of the competitiveness of old brands.

3. Consumers will not take fast food and fried food as their daily meals, but give children and fast-paced job choices. Therefore, the food produced by some new and more competitive small chain restaurants is closer to the life of ordinary people, but it is favored by consumers. For example: Ajisen, Taixi Family, etc.

Consumers all have the idea of liking the new and hating the old, and they are curious, so the catering industry looks easy to get started, but it is extremely difficult to maintain and expand the business.