Recently, fresh food has become a mainstream industry in the market, but high losses and long supply and marketing links are also its hard wounds. The emergence of the box horse fresh life breaks this deadlock, not only solved the long supply chain, inventory backlog serious, non-standard goods experience poor problem, but also the use of supermarket catering model to create a new retail model of fresh food industry. Xiamen also has such a supermarket, referred to as: Xiamen version of the "box horse fresh life".

The supply chain is one of the difficulties of traditional fresh food supermarkets, with long links, high costs and serious product losses. Boxmart Fresh Life reconstructs the supply chain through direct purchasing, which not only ensures product quality, but also shortens the supply chain and reduces costs. The Xiamen version of Boxmart Fresh Life also has a professional supply chain and a specialized team responsible for different categories of goods. On the one hand, the professional and complete supply chain system ensures the high quality of the goods; on the other hand, because it is the main source of goods, there is no intermediary to earn the difference in price, and there is also a greater advantage in price. In order to further shorten the distance between the customer and the goods, Xiamen version of the "box horse fresh life" and Dada, Meituan cooperation, customers can receive goods within 30 minutes after the order, the consumer experience is very good.

Compared with the traditional fresh food supermarkets, one of the important differences of the box horse fresh life is "eat". The physical store has a dedicated dining area, which not only enhances the consumer experience, but also creates a busy atmosphere in the store to attract more passengers. Xiamen's version of Boxmart Fresh Life is similar, with not only a merchandise display area, but also a special experience area for the International Museum of Fresh Food. All fresh products can be processed by professional chefs on site after payment, and can be enjoyed on site at supermarket prices.

Traditional fresh food in the supply chain, distribution and consumer experience are difficult. Xiamen's version of BoxMart has quickly adapted to market changes and kept up with new retail trends. Through the online and offline PMS new retail system layout, the traditional fresh food pain points have been perfectly solved, multi-channel management and supply chain improvement, restaurant layout of the mixed experience and 30-minute home delivery. All the starting point is centered on user experience, and is committed to become the benchmark of Xiamen's local fresh food industry. So the Xiamen version of the "box horse fresh life" may be in the restaurant road all the way forward.