1. Market analysis: the advantages of our own restaurant, the problems existing in the restaurant, the restaurant environment analysis, and the competitor analysis;
2. Target market analysis: analyze the target customers in detail, and use this information for label management to attract consumers' patronage;
3. Marketing strategy: advertising strategy, coupon strategy, activity strategy, membership strategy, promotion strategy, the core part of restaurant marketing plan;
4. Service strategy: cultivate and bring up a staff with honest business ethics and enthusiastic working attitude, so that customers can feel at home when they come to the restaurant;
5. Marketing budget: the total cost of restaurant marketing, such as raw materials, staff salaries, office supplies and activity fees;
6. Evaluation of results: By analyzing the results of the restaurant marketing plan, we can measure the quality of the plan, such as the ratio of market share, cost percentage and customer attitude.
As a catering service provider, you are optimistic about your business attitude. You can keep asking questions. thank you