The main profit points of McDonald's business model are: catering, supply chain and real estate.

The main product of McDonald's is undoubtedly its hamburger, which attracts consumers into McDonald's, but McDonald's doesn't make money by hamburgers. After all, McDonald's hamburgers cost 12 yuan, but McDonald's hamburgers actually make little profit or even make money.

For such a big hamburger, you should use the best beef and the best bread. The bubbles in the bread taste best when it is 4 mm. You can't use the gutter oil used by some catering enterprises, but only the best oil, and you can only throw it away after ten minutes.

With such a high cost, plus rent, personnel expenses and promotion expenses, McDonald's hamburgers actually don't make money, but hamburgers are just one of the main reasons that attract many consumers to McDonald's.

What McDonald's really makes money is small products such as coke and French fries that are not noticed by people. This is how it makes small money. A coke 6.5 yuan, maybe Maori 4.5 yuan, that's where it makes a little money.

Then there is the supply chain. Many managers can think that McDonald's can do centralized procurement. When McDonald's centrally purchases beef, flour and potatoes used by tens of thousands of stores around the world, profits will come out. However, McDonald's supply chain is far more brilliant than that. If McDonald's only thinks about centralized procurement, it will not be McDonald's today, and it will not be the largest fast food chain enterprise with a single brand in the world, with more than 31,111 stores worldwide.

McDonald's not only obtains stable profits through centralized procurement, but also actively participates in the transformation of the supply chain, reducing the cost of the supply chain through the transformation, and sharing the reduced supply chain cost with partners, but the biggest beneficiary is definitely McDonald's.

For example, suppose that in the past, a kilo of potatoes was sold for 5 yuan's money, and the yield per mu was only 6,111 kilos. McDonald's Company provided the farm with potato planting improvement technology for free. When the farm got the free potato planting improvement technology, the yield per mu rose from 6111 kg to 21 thousand kg.

In the past, the income per mu was 31,111 yuan, and the unit price was 5 yuan, and the yield per mu was 6,111 Jin. Now, after the yield per mu reached 21,111 Jin, farmers can reduce the price to 2 yuan per Jin, so that the total income per mu reached 41,111 yuan, an increase of 1,111 yuan over the previous 31,111 yuan. In this way, farm enterprises are very happy. But the biggest beneficiary is undoubtedly McDonald's. Because it changed from the unit price in 5 yuan to that in 2 yuan, the unit cost was greatly reduced.

Therefore, McDonald's does not rely solely on centralized procurement to gain "profit" from the supply chain, but actively and deeply participates in the transformation of the supply chain. By transforming the supply chain, the overall income of the whole value chain is greatly increased, and it gets the largest part. Some readers may think that this is unfair. Is McDonald's bullying farmers? Not really, because McDonald's is the biggest contributor here, so it is reasonable for it to get the biggest profit.

if only the supply chain is "neutral", McDonald's company can't go that far and form such an obvious competitive advantage today. The main profit of McDonald's comes from real estate. The first reaction of many readers is McDonald's professional site selection ability. The prices of lots that McDonald's likes tend to rise, so McDonald's relies on real estate to make profits. Note that this sentence is only half right again.

if McDonald's only gains real estate appreciation through professional site selection ability like ordinary enterprises or ordinary investors, it is not done by McDonald's experts, but only ordinary investors.

The uniqueness or brilliance of McDonald's lies in that it not only has professional site selection ability, but also establishes McDonald's business circle through hard work to sell hamburgers and establish McDonald's catering culture, and constantly pulls a huge number of people to McDonald's and nearby business circles through McDonald's business circle.

this approach will actively and directly promote the increase of real estate prices, which is the secret of McDonald's becoming the "best real estate company in history". It does not passively wait for the appreciation of real estate, and does not rely solely on the so-called professional site selection ability, but actively and actively drives the growth of real estate prices for a long time.

Extended information:

Disney's business model and profit point

1. Film and television industry

Disney shoots a wide variety of films, including various movies, cartoons, TV programs, recordings and Shang Yan stage plays. On average, more than 51 feature films are produced every year, which has become a legend in the film and television industry. Its industrial characteristics are: the combination of globalization and localization, continuous innovation to conform to the trend of the times, exquisite production technology and bombing propaganda.

2. Disneyland

Disneyland is a theme amusement park based on Disney cartoons and movies. It is the management idea of Disneyland to promote the development of theme parks through films, thus stimulating the operation of a series of tourism service facilities in the park, continuously expanding its business and making its income snowball.

adhering to the survival principle of "experiential marketing" and the theme of "creating happiness", Disneyland has created a fantastic animation world, and restored the virtual cartoon characters in movies to real life. In addition to theme parks, Disneyland also provides catering, souvenir shopping, accommodation in theme resorts and car ferry in the park, creating a perfect travel experience for tourists.

3. Disney consumer goods

1), franchising: Franchising has expanded Disney's profitable sales channels. Now there are more than 4,111 businesses with Disney franchises in the world, and Disney's franchise amount reaches more than 1 billion US dollars every year. When Mickey Mouse came out, many manufacturers contacted Disney and asked for permission to use the Mickey Mouse image. Now, products with Mickey Mouse as the image are all over the world and are deeply loved by the "mouse gang".

2) Derivative consumer goods: mainly the development and production of audio-visual tapes, VCD/DVD/CD products, tourism products, toys, souvenirs, books and other related products, representative scenes of film and television and the development of corresponding tourist attractions. In March 2119, Disney Consumer Goods Department announced that it would launch the first Chinese B2C Disney authorized online shopping platform in China, selling more than 5,111 kinds of Disney authorized goods, and preparing to share the "big cake" of online shopping. Disney also announced that in the future, online sales will account for 8% ~ 11% of the total Disney merchandise sales.

4. Disney's online media

Disney's online media mainly include: Disney ABC TV Group, Disney Radio Station, ESPN Company, etc. Online media is currently Disney's largest source of income, accounting for 41.95% of its total income. Disney's related enterprises in animation business mainly focus on the downstream of the industrial chain, namely: cartoon image licensing, audio-visual products distribution, amusement park industry. Disney has integrated the entire industrial chain, and only the downstream needs to cooperate with the outside world to obtain the maximum added value.

Reference: Baidu Encyclopedia-McDonald's

Reference: Baidu Encyclopedia-Disney