8 years of marketing letter creation experience, summed up the six veins of the divine sword, to help you will be the sales copy of the closing power to enhance more than 3 times ....
Want to create a network of explosive extreme, in addition to a good product, the creation of a powerful sales copy of the power of the transaction is equally important, Wuji brother summed up many years of experience in writing product marketing letter, and share with you the 6 keys:
1, positioning Before writing a product marketing letter, first of all, ask yourself, who are you writing to see? Do not attempt to cover all the people, but to write for your core customer base to have penetration. Marketing letter at the beginning of the best clear to communicate the object: If you open a store to sell snail powder, targeting the field of Liuzhou people, then you start with this sentence "in his hometown wandering Liuzhou travelers, are you missing the old home authentic snail powder delicious?"
2, selling point
After defining the target customer group, the next step is to answer a core question: what benefits can your product bring to the user, what problems can be solved, and why should the user choose you instead of your competitors? Therefore, in the first or second screen of your marketing letter, present your unique selling points clearly and powerfully in the form of subheadings, but no more than 3 at most, to give users a strong reason to choose you! Unique selling point is not a set of who can be used in the beautiful advertising slogan, but your unique place, you can use the "only, the first, the first sales, the largest, the most expensive, the fastest, the lowest price, patented" and other words defined. For example, no taboo brother to help the extreme will be members of the Yang total, the new launch of a drug mask proposed unique selling point "the world's first and only can" drug "mask, exclusive containing chitin, can quickly absorb the face toxins, to prevent the after-effects of makeup, macular, blackheads," 3, title
After clarifying who you are writing to, and your unique selling point, you can start to formulate the first screen of the marketing letter with a big headline, the big headline is crucial, its mission is: 3 seconds to quickly attract attention and tempt readers to read all the way through!
I once read a title " young and beautiful 90 female college students, lying in bed, monthly income of 40,000 ", immediately piqued my curiosity, read on I realized that this is a network investment advertising letter.
4, witness
Who is the biggest enemy of the network deal? Is the product lack of credibility! How to build credibility? In the marketing letter, must be fully demonstrated expert certification, media reports, customer testimonials and other third-party proof. Product efficacy blowing the more bullish, the more need to have bullish testimony!
How to get real and weighty testimonials? There is a seller of "pig Nima" bacon micro business did a great deal: Wuji brother is a bit of old food, so see him in the circle of friends to send the product picture, can not help but go to ask the price. Initial dealings, I did not expect the boss to open his mouth, quickly threw a sentence: send an address, eat first! After a taste, I think the bacon is particularly fragrant, the service is also very enthusiastic, eat people's mouth is short, always feel indebted to a love, and ultimately could not help but take the initiative to post a favorable review in the circle of friends.
5, layout
In the mobile network era, marketing letter layout must focus on "fragmentation" and "mobile". Grasp the following 3 points of specification on the basic OK:
◎ Do not be too long, the best control in the cell phone screen within 10 screens. My number one critique of most marketing letters is: streamline the text by half, or even 80%! The more you say, the easier it is for the reader to miss the point you're trying to make.
◎ The font is not too small, fonts and colors are not too fancy, must take into account the small screen reading experience, many in the PC end of the beautiful typography, in the mobile terminal is miserable.
◎ Bold white space: refer to the layout of this article, the body of every 3-4 lines of text should be an empty line, in the picture around, the article's header and footer, there should be plenty of white space, so it is not easy to lead to information fatigue.
6, the end
Good article should be: phoenix head, pork belly, leopard tail. A lot of marketing letter why there is no power of sale? Is the lack of a good ending, the results of the user in the door of a leg when the time to run away. Good conclusion, should give the user a simple, clear instructions for action, specifically inform the user what action we want TA to take next, is the order, or call, or registration, it is best to bring a tempting bait, and immediate action rewards. Talented workplace veteran driver, HR dynamics, workplace dry goods, at your fingertips! WeChat public number to chant HR ID: HRcome-on