1) opinion leader terminal. Liquor business personnel correctly screen out the opinion leader terminals in this market, and understand the radiation area of each opinion leader terminal channel and the number of ordinary terminals that can radiate, drive or influence the purchase of other terminal channels. At the same time, they know the sales volume of each opinion leader's terminal channel and the number of other ordinary terminals that can be driven, make such a summary and draw a network diagram of such terminal channels. When the peak season comes, they can reasonably predict the sales situation in this market and reasonably decompose the sales targets.
2) Ordinary terminal. Classify these terminals, make clear which opinion leader terminal each terminal is influenced by and the degree of influence, hang the common terminal channel under the opinion leader terminal relationship network, draw the network diagram of the relationship between the common terminal and the opinion leader terminal, form the network relationship line from top to bottom, and draw the network terminal surface with multiple such lines. At the same time, pick out which terminal channels exist in isolation and are not affected by any opinion leaders' terminals, so that liquor business personnel can have the business control ability of covering the terminal channel network in an all-round way when the peak season comes, and can clarify the focus of the work direction and let the work proceed step by step.