Accor Hotel Group (ACCOR) is a large French multinational enterprise, founded in 1967, headquartered in Paris, France. Accor operates in nearly 111 countries, and its Accor Hotel is the overlord of the hotel industry in Europe. As the largest hotel group in Europe, it likes to buy from buy buy very much, and has acquired many brands, and its brand positioning is too confusing, even in official website.

Raffles

Accor acquired FRHI Hotel Group in 2115 and took Raffles Raffles into its pocket. The glorious history of Raffles Hotel can be traced back to 1887. The first Raffles Hotel in Singapore opened its doors to welcome guests. Raffles Singapore is the benchmark of luxury hotels. However, after Raffles entered China, the first Raffles Hotel in China has not really set off the brand of Raffles, Shenzhen Bay No.1.

domestic representative hotel: Raffles Pengrui Hotel Shenzhen

Orient Express

The Orient Express has a history of more than 1.35 years, and is a symbol of luxury travel and eternal exquisiteness. The various cultural heritages carried by this legendary train have now been transferred to the Orient Express hotel series. The world's first Orient Express brand hotel is planned to open in ——Mahanakhon (meaning "Metropolis" in Thai), the tallest building in Thailand.

Banyan Tree

Banyan Tree Banyantree Banyantree was acquired by Accor Group in 2116 with a 5% stake in Banyan Tree Group (but it's meaningless to hang it on its own brand wall). The brand is committed to providing guests with the ultimate intimate experience of romance and luxury. The brand feature is to integrate environmental awareness into romantic travel, and the customer group is positioned as a user who values intimacy and privacy.

Delano

Delano is a brand that Accor acquired 51% of SBE in 2118. Delano is a member of SBE's global lifestyle hotel brand series, which is defined as a luxury resort hotel, featuring numerous hotels, apartments, spas, restaurants, leisure areas, day clubs and night clubs. Stay in any SBE hotel and experience the rich world. At present, there is only one opened hotel in the world, the Delano South Beach Hotel in Miami Beach, USA.

Sofitel Legend

As a legendary luxury hotel brand built by Accor, its site selection requirements are quite exquisite and strict. The main building must be more than 51 years old and must have a certain historical story. At present, there are only five hotels in the world, and Xi 'an, China is the only Sofitel Legend Hotel. The remaining four legendary hotels are located in the historical city with a history of more than 111 years and experienced various ups and downs.

representative hotels in China: Sofitel Legend Hotel Xi 'an

Fairmont

Fermon is a luxury brand acquired by Accor when it acquired FRHI Hotel Group in 2115. There are only six hotel brands with a history of more than 111 years in the world, and Fermon is one of them. Fermon has more than 71 hotels around the world, including some of the most iconic and extraordinary hotels in the world. At present, there are six Fermon in China, including Shanghai Peace Hotel, Beijing Huabin Fermon, Kunshan Yangcheng Lake Fermon, Nanjing Golden Hofert Meng, Chengdu Palm Springs Fermon and Wuhan Oceanwide Fermon Hotel.

domestic representative hotel: Shanghai Peace Hotel

SLS

SLS Hotel is a member of SBE's global lifestyle hotel brand series, and it is also the only hotel in the world. SLS Hotel in South Beach, Miami, has incredible food art, theater-like luxury interior, subversive design innovation and surprising luxury enjoyment. Excellent in diversity, richness and interest.

SO/

So/ hotel is an avant-garde luxury hotel brand under Accor Group, which is full of energy and unlimited tension, and likes to sign money with designers. So/has been recognized by the industry since its early development, carefully designed by well-known designers, and has a super five-star experience. The unique local logo of each So/ Sofitel is its signboard. At present, there is no So/ hotel in China, and I haven't heard of any plans to enter. I look forward to the presence of this hotel brand in the future.

Sofitel

The first Sofitel Hotel was established in Strasbourg, France in 1964 and joined Accor Group in 1997. Sofitel focuses on French style and is Accor's main brand. Sofitel is listed in Luxury on Accor's brand wall, but personally, it was before Accor bought other luxury brands. At present, Sofitel's position in Accor Group cannot be ranked in the first echelon, but only in the second echelon.

domestic representative hotels: Sofitel West Lake Hotel Hangzhou

The house of originals

The house of originals is a luxury lifestyle brand launched by Accor, formerly known as The Originals, which is a hotel brand owned by SBE Hotel & Catering Group acquired by Accor in 2118. The House of Originals is a luxury hotel series owned by SBE, which challenges tradition and inspires with a bold and avant-garde spirit. At present, the brand has not yet opened hotels, and plans to start with four stores, located in Sanderson and St. Martin Lane in London, Istanbul and Miami, and another five stores are in preparation.

rixos

established in 2111, rixos hotel is a luxury hotel chain, providing excellent traditional Turkish hospitality. Most of the hotels of this brand are located in Turkey, and there are no hotels in China yet.

Mantis

Mantis is a family-run award-winning privately owned five-star hotel located all over the world. Divided into five different groups, its professional fields include boutique hotels, game reserves, eco-hotels, ski huts, cabins and yachts. The brand comes from Africa, and Accor acquired 51% of its shares in 2118, with the aim of strengthening Accor's leading position in Africa.

MGallery

MGallery Meijingge brand features boutique hotels, each of which is small in size and has its own unique design style and unique story full of charm. Every hotel under the brand can make visitors appreciate the unique personality and history displayed in a clever way through architecture, decoration and service. Personally, I think the quality of hotels owned by Meijingge is mixed.

Art Series

Art Series is a brand acquired by Accor in 2118. Art series boutique hotels are inspired by contemporary Australian artists and located in the hottest art and cultural center. The design of each hotel is inspired by artists with the same name. At present, the brand hotels are mainly concentrated in Australia.

Mondrian

Mondrian mondriaan Hotel is a member of global lifestyle hotel brand series acquired by Accor when it acquired SBE in 2118. The brand combines local characteristics, integrates innovative design and creative concepts at the destination, and provides fashionable and avant-garde dining experience. After launching popular hotels in Los Angeles, new york, South Beach and Doha, mondriaan came to Asia for the first time and opened itaewon Street Hotel in Seoul, mondriaan.

Pullman

Pullman is a high-end international hotel brand under Accor Group, which is mainly aimed at travelers who have an international vision and like to combine work and leisure perfectly. Pullman are mostly four-star and five-star hotels and resorts located in vibrant international cities and popular tourist attractions.

Swissotel

Swiss hotels and resorts originated in Switzerland, a country famous for its high mountains and high quality of life. The hotel blends the local customs into the fashionable Swiss style, attracting many business and leisure travelers who like the high-end accommodation experience and are eager for a new experience. Swiss hotels are generally conveniently located, and guests can stay in the city centers all over the world and easily reach the nearby business and shopping areas.

Angsana

Angsana Yuechun is a brand founded in 1999. Its positioning is equivalent to the sub-brand of Banyan Tree. It is a brand with a more modern sense and vitality. The customer group is positioned as a dynamic group, and the parent-child market, Yuechun Hotel is larger, more facilities and more attractive to families.

25h

25h is a brand that Accor announced in 2116 that it acquired 31% equity of German hotel group 25hours Hotels. The concept of 25hours Hotels was put forward in 2116, but it has developed into the most striking boutique hotel brand in the world for a short time. In the concept of 25hours, there are 25 hours in a day, and the extra hour is the extra enjoyment that the hotel gives you. So every 25hours Hotel is different. At present, the brand has only opened hotels in Europe.

HYDE

Accor acquired the brand when it acquired SBE in 2118, which is a luxury and fashionable lifestyle hotel brand owned by SBE.

Movenpick

Movenpick Ruixiang is a wonderful brand that ice cream entered the hotel across the border and was acquired by Accor in 2118.

Grand Mercure

Grand Mercure, a high-end version of Mercure, feels a little lower than Marriott, Four Points by Sheraton, Holiday, Doubletree by Hilton, etc. Mercure Accor Hotel is a high-end hotel and serviced apartment that integrates French culture and local history, and is the cultural touchstone of every destination. Mercure Accor is managed by China Living in the Mainland.

Peppers

Peppers is a brand that Accor Hotels Group acquired Mantra, Australia's second largest hotel operation group, for A $1.2 billion in 2118. The acquired brands also include Mantra, BreakFree and Art Series. Peppers brand pays attention to details and provides excellent personal service. Currently, it has hotels in Australia, New Zealand and Indonesia.

The Sebel

The Sebel Seiber is an apartment brand founded in 1963, which is famous for its style and exquisiteness. It is suitable for business travel or leisure vacation and provides guests with a stylish, spacious and independent experience. The first one in China is in Xining.

Mantra

Mantra is a brand that Accor Hotels Group acquired Mantra Ground, Australia's second largest hotel operation group, for A $1.2 billion in 2118. The acquired brands also include Peppers, BreakFree and Art Series. The brand hotels are mainly distributed in Australia, New Zealand and Hawaii.

Novotel

Novotel is Accor's four-star flagship brand. Originally, it should be positioned at the same level as Marriott, Four Points by Sheraton, Holiday and Doubletree by Hilton, but in China, it feels a little worse than the above brands.

Mercure

Mercure Mercure is a low-end version of the Grand Mercure. Mercure is a French brand with a long history. It was founded in 1973 and is a personalized mid-to high-end hotel under Accor Hotels Group. Mercure is a brand of Accor's competitors in France, with the same positioning as Novotel.

Adagio

is an apartment brand concentrated in Europe. The brand hotels are located in major European urban centers, with convenient transportation. From spacious one-bedroom apartments to three-bedroom apartments, you can choose from various specifications. All apartments are equipped with fully equipped kitchens, and all-weather hotel services create a quality accommodation experience.

Mama Shelter

In 2114, Accor Group acquired 35% of the shares of Mama Shelter, which is a series of boutique hotels with very distinctive lifestyle, mainly concentrated in Europe.

Tribe

Tribe is a brand-new mid-range lifestyle brand launched by Accor Group, hoping to fully meet customers' expectations and needs through innovative ways.

BreakFree

Accor Hotels Group acquired the brand from Mantra Ground, Australia's second largest hotel operation group, for A $1.2 billion in 2118. The brands acquired this time also include Peppers, Mantra and Art Series. BreakFree is an apartment brand, which is mainly opened at the seaside, downtown or on the edge of scenic spots.

Ibis

Ibis, an economic chain brand hotel under Accor Group, entered the China market in 2114 and opened its first store in Tianjin. It is an economic chain brand with good comprehensive conditions.

Ibis styles

Ibis styles Shangpin, personally, is a slightly higher-level brand with more vitality than Ibis, and it is a brand polished together with China Life in China market.

Greet

Greet is a brand opened in France, with a non-standardized operation mode. In 2119, Accor officially launched its brand of "alternative hotels and sustainable tourism", which is suitable for Accor's economic sectors and was created to meet the needs of consumers.

The above is the interpretation and positioning of Accor official website's existing brands. Careful friends must have found out that the characteristics of Accor, a hotel group, are first of all very