? "Hey, aren't you the owner of that restaurant in front of the school? Why are you still coming to class?" On the way to the classroom, a girl patted Kong Deyong's shoulder and asked. "I'm still a student, I haven't graduated yet." Kong laughed nervously.
? In the Central Plains College of Technology, Kong Deyong, a young man from Northeast China, is the man of the hour in the school, not only because he was the class president, the student body officer, but also because he is the most successful entrepreneurial school, the highest value of the current students.
? From selling gloves to earning a living
? Kong Deyong is located in the new campus of Zhongyuan Institute of Technology, located in the suburbs of Zhengzhou county-level city of Xinzheng, the surrounding facilities are not yet sound, so, a change of season, students usually take advantage of the weekend to take an hour bus into the city frantic purchases.
? In November 2004, the winter wind, as in previous years, to engage in a sudden attack, many students because they have not had time to prepare for the winter clothing, are frozen. Looking at the campus to hold arms, shrinking hands, rows of students in a hurry, has always wanted to start a business to earn money freshman Kong Deyong had the first idea - selling gloves. Kong's idea immediately got the dormitory friends of the sponsorship and support, he took the cobbled together and borrowed 50 yuan (RMB) money, taking advantage of the Thursday afternoon no class, went to the city wholesale 30 pairs of beautiful fashion gloves. In the two days of the weekend, with the help of his friends, Kong sold all the gloves, and after paying back the borrowed money, he earned 50 yuan (RMB).
? For example, the location, we put the stall in front of the school to enter the city bus stop signs on the road, the flow of people, the target customer concentration; and then for example, the marketing approach, we pick side by side walking men and women to sell, most of them may be couples, as long as it is the girls look at the boys will also buy face. Talking about the experience of practicing stalls, Kong excited.
? After the success of the first "entrepreneurship", Kong Deyong confidence doubled, let go and began to earn their own living expenses. Winter selling quilts, mid-autumn selling mooncakes, Golden Week to engage in tourism, freshmen start selling living supplies, to the military training of freshmen paid photos ...... a year later, Kong Deyong has saved 14,000 yuan.
? Marketing knowledge to revitalize the small restaurant
? In the summer of 2005, as class president and a member of the student council, Kong went to Hubei with his teacher to conduct research. He found that many of the restaurants near some of the colleges in Hubei are run by the students themselves, and the business is very good. "Our school is relatively remote, but there are more than 40,000 students in four nearby colleges and universities, and the restaurants in front of the school are not saturated, so it is still possible to open another restaurant to make a profit," he said. Xiao Kong secretly calculating.
? That night, Kong Deyong eagerly told his idea to the team's counselor, Mr. Wang. After 10 minutes of silence, Mr. Wang's attitude changed from opposition to support. But Kong Deyong's parents are far less enlightened than Mr. Wang, and they were even agitated to say the harsh words of severance. The only support in the family was his cousin, a chef, who traveled to Zhengzhou from his hometown in the Northeast to help Kong. With 8,000 RMB from his partner and good friend Jia Hongliang, they rented a 200-square-meter basement near the school for nearly 30,000 RMB a year. Do a good business license, health permits, fire permits, the recruitment of handymen, waiters, September 1, 2005, Kong Deyong and Jia Hongliang's Longquan restaurant opened.
? The first day of business, Kong is still fresh in his mind, the day's turnover of 428 yuan. A good start is equal to half of the success, but let the small hole did not expect, after two or three days, the hotel has been little patronage.
? According to the knowledge of marketing, small hole and friends together designed a questionnaire, distributed on campus. The results of the survey showed that 80% of the students who participated in the survey did not know the existence of the restaurant because it was located in the street outside the school gate where the restaurants are relatively concentrated and in the basement without any obvious signage.
? So, Xiao Kong overnight rush to make a neon sign and a 3.8-meter long banner, and on-campus college students exchange platforms to send promotional posts, held the opening ceremony to return to the voucher activities, birthday gifts and other promotional activities. The publicity effect is really obvious. The company's daily turnover reached about 1,000 yuan (RMB) after half a month.
?
? Starting a business is tough and inevitably takes time away from studying. A month after the restaurant opened, Kong quit his job in the student union. Then later, after a period of practice, Xiaokong used the expertise learned, the small hotel management reform, the hotel gradually on track. Now, even if they do not get to the hotel for a few days, the operation will not have problems.
? In March 2006, Kong Deyong rented a 120-square-meter house next to the Longquan restaurant, opened a Northeast home cooking restaurant. In the summer of that year, the small hole in the store outside the open space to start a stall. When business was at its peak, it earned 70,000 to 80,000 yuan a month. Accumulation of previous entrepreneurial experience, in September 2007, Kong Deyong Chuan Wangfu hot pot store near the school and officially opened for business.
? In November 2007, the parents of Kong Deyong never traveled far, the first time to take the plane to Zhengzhou to visit his son. Only three years later, the poor boy who had to apply for student loans to go to school, turned into a campus "rich", so that the two old man a few times in tears.
? Now, Kong Deyong has been the school's most capable of earning money students. The original partner, Jia Hongliang, has stood out with this entrepreneurial experience, and was accepted by a famous enterprise in Hubei as a security inspector, enjoying an annual salary of 60,000 to 150,000 yuan. Although there are a lot of companies that come to the door to ask for Xiaokong, he refused them all. He intends to pay back the student loans as soon as possible, the store to the family to take care of their own to go to a large food service industry to exercise learning, and then continue to entrepreneurship.