Hotel management and digital operation is a comprehensive specialty involving all-round management of hotel business and the use of digital technology. It belongs to tourism major and is a new major in higher vocational education. This paper will introduce the characteristics, contents and prospects of this major from the following aspects:

Professional characteristics

Professional contents

Professional prospects

Professional characteristics

The characteristics of the major of hotel management and digital operation are:

In line with the development trend of the industry. With the continuous innovation and application of digital technology, the hotel industry is also facing the challenges and opportunities of digital transformation. This major closely follows the needs of the industry, trains hotel management talents with digital thinking and ability, and provides digital solutions and services for hotels.

fusion theory and practice. This major not only focuses on imparting the basic knowledge and theory of hotel management, but also emphasizes the application and practice of digital technology. During the learning process, students can master digital tools and methods such as hotel information management software, data analysis tools and digital marketing platform through training, practice and projects, so as to improve their practical operation ability and problem-solving ability.

stress service awareness and humanistic quality. This major believes that digital technology is a tool to serve hotel management, not a machine to replace people. Therefore, this major trains students to have a good sense of service, communication skills, professional etiquette, consumer psychology and other humanistic qualities, as well as the ability to communicate with Chinese and English customers, so as to enhance customer satisfaction and loyalty.

professional content

the contents of the hotel management and digital operation major mainly include:

professional basic courses. These courses cover the basics of management, introduction to international hospitality industry, tourism professional etiquette, communication skills, service psychology, hotel English, introduction to hotel digital operation, etc., laying a solid theoretical foundation and language foundation for students.

professional core courses. These courses cover hotel customer relationship management, front office service and digital operation, room service and digital operation, catering service and digital operation, hotel digital marketing, hotel financial management, hotel supervision management practice, hotel human resource management and so on, providing students with comprehensive professional knowledge and skills.

practical training. This part of the content is to carry out practical training in front desk reception, room service, catering service, hotel digital marketing, hotel operation, etc. inside and outside the school by docking real professional scenes or work situations. At the same time, in high-star hotels, hotel chains, high-end catering enterprises, homestays, cruise ships and other units or places to carry out job internships to enhance students' practical experience and employment competitiveness.

professional prospects

graduates majoring in hotel management and digital operation can take up the following positions:

reception at the front desk. Responsible for receiving guests' check-in and check-out, handling guests' inquiries and complaints, using the front desk system for booking and settlement, maintaining customer relations and providing quality services.

room service. Responsible for the cleaning and arrangement of guest rooms, use the guest room system to manage the room state, deal with the needs and problems of guests, and ensure the comfort and safety of guests' accommodation.

catering service. Responsible for the reception and ordering of the restaurant, using the catering system to manage and settle the dishes, providing quality catering services, and assisting the restaurant manager in marketing and promotion activities.

digital marketing. Be responsible for brand promotion and product sales of the hotel by using digital platforms and tools, analyze customer data and market trends, formulate marketing strategies and schemes, and improve the visibility and income of the hotel.

digital operation. Responsible for using digital technology and tools for hotel operation management, including data collection, analysis and application, revenue management, risk control, financial management, human resource management, etc., to improve the efficiency and effectiveness of the hotel.

expanding contents

in addition to the above-mentioned contents, the major of hotel management and digital operation also has the following aspects worthy of attention:

professional certification. During the study, students can take some vocational skill level exams or vocational certificate exams, such as hotel operation management, modern hotel service quality management, catering management operation, etc., to improve their professional level and qualification certification.

professional development. After graduation, students can choose to continue their studies or change their majors, and continue their higher vocational undergraduate or ordinary undergraduate majors, such as hotel management and tourism management, so as to broaden their knowledge and development space.

professional innovation. During their study, students can participate in some innovative projects or entrepreneurial activities, develop new products or services by using digital technology, and provide new solutions and values for the hotel industry.