Automobile Encyclopedia (Brand)

Learn about a car brand every day, Nissan.

I. Basic information

Brand name: NISSAN, English name: Nissan, country: Japan, headquarters: Yokohama, Kanagawa Prefecture, Japan, brand type: Japan, founding time: 1933, founder: Kenjiro, group: Renault-Nissan Group, holding subsidiary: finidi, UK.

Second, the brand profile

Nissan's predecessor was191/kloc-0 "Fast Forward Automobile Factory" founded by Tian Jian Zhilang and others in. After many mergers among manufacturers, on February 26th 1933, it merged with "Japan Industrial Corporation" and became the starting point of Nissan. 1934 was renamed as Nissan Motor Company. After a hundred years of precipitation, Nissan has become a world-famous enterprise group. Based on the brand positioning of technology, people, cars and life, we are committed to meeting the needs of consumers and providing them with intimate, comfortable and brand-new driving pleasure.

The models cover more than 30 series products such as cars, SUVs, MPVs, sports cars and commercial vehicles. 202 1 ranking of top 500 enterprises in the world 1 16.

Third, logo

1. logo design, NISSAN logo is to put the letter "NISSAN" on a circle, where the circle represents the sun and the letter "Nissan" is the Roman form of "Nissan". The moral of the whole design is "aim at tomorrow's people and cars" and go to the sun.

2. Logo history: Nissan has two logos at 1933, namely "Nissan" and "datsun". 1940 Nissan tried a geometric logo, which has six corners, the top is pointed and the bottom is rounded, the letter "a" is enlarged, and the edge of "s" is also designed in a cut shape. 1959 Nissan logo has been redesigned on the basis of the previous version, with the letters becoming more angular and the borders removed.

During this period, Nissan's logo is also constantly changing. In 2020, Nissan applied for a brand-new logo design, and the familiar three-dimensional logo returned to the two-dimensional pattern again, retaining the ring on the logo, but without the horizontal frame, retaining the Nissan letters in the middle, making the whole more concise and atmospheric.

Fourth, automobile information

Nissan covers many market segments such as cars, SUVs, MPVs, sports cars, pickup trucks and commercial vehicles. Cars in the domestic market range from small cars to medium-sized cars, and SLUV models range from small to medium-sized SUVs and famous sports cars, such as GTR. At the same time, it also has its high-end sub-brand English finidi. Among them, Sylphy, as the model with the greatest contribution, sold 565,438+3,000 vehicles of 202 1 in China.

1. stands for car system: Sylphy.

Index price: 9.98- 144900.

As Nissan's best-selling compact car, Sylphy is fashionable, young and energetic in appearance, and adopts the latest V-Motion design language to make the overall shape more dynamic. The power sources include 1.2T unplugged extended range power, 16L gasoline power and Xuanyi pure electric vehicle. As an economical and practical family car, Sylphy has low cost and high reliability, and is well received by users.

2. On behalf of the car department: Scorpio.

Guide price: 65,438+07.98-239,800.

When it comes to the comfort of B-class cars, most people will think of Dongfeng Nissan Teana, which is known as the "big sofa". As the flagship model of Dongfeng Nissan, Teana has been receiving much attention. In terms of power, there are two power options: 2.0L naturally aspirated engine and 2.0T turbocharged engine. The 2.0TVC-TURBO turbocharged engine with variable compression ratio has a maximum power of 179kW and a peak torque of 371n m. At the same time, this engine won the top ten engines of 20 19 & 2020.

It is worth mentioning that Teana also won the title of "Silent Star" certified by China Automotive Research Huacheng for its excellent mute performance, and gained authoritative recognition in NVH performance.

3. Representative car: hacker.

Guide price: 15.49- 188900.

Since the first generation of hackers went public in China, they have steadily achieved sales of more than 6.5438+0.5 million vehicles. Judging from the latest hackers, the whole system comes standard with dual-zone automatic air conditioning, one-button start, intelligent remote control key, automatic headlights and other practical configurations, so that consumers can enjoy more car convenience. At the same time, it is also equipped with MLyer ergonomic 3D somatosensory leather seat. Triple comfort structure provides better support for consumers, effectively relieves driving fatigue, and once again profoundly interprets the reputation of "Nissan Big Sofa".

4. representative car system: Tiida.

Index number guide price: 9.99- 135900.

On the latest Nissan Tiida, the appearance design of the new car is not much different from the current model, and the front of the car still adopts the Nissan family-style design style. In terms of interior, the new car has added a purple and black two-color stitching interior design, which is more youthful. In terms of configuration, the new car is equipped with new intelligent interconnection technology, which can realize the functions of vehicle voice control, remote real-time monitoring and remote control of vehicles.

In terms of power, the new car continues to be equipped with a 1.6L naturally aspirated engine with a maximum power of 90kW and a maximum torque of 155N.m, which is matched with a CVT continuously variable gearbox.

The core technology of verb (abbreviation of verb)

1. Variable compression ratio engine.

The variable compression ratio engine can change the piston position through the extension and contraction of the connecting rod, and the compression ratio can be changed from 8: 1 to1in as long as 1.2 seconds. Using high compression ratio to improve the low-speed thermal efficiency of the engine has better fuel-saving effect. At high rotational speed, more powerful power is squeezed with low compression ratio to improve vehicle performance. Nissan can start research and development from 1998. After 18, it will be mass-produced on 20 16, and will be officially put into autonomous vehicles on 20 17. There are Teana 2.0T, Qi Jun 1.5T and other vehicles equipped with this technology.

2. Zero gravity seat.

The zero-gravity seat is also called multi-Layer, which is commonly known as "big sofa" by Nissan. It is composed of flat plate structure, high attenuation foaming and spring skeleton structure. Plate structure is a kind of foam material with high density and high durability, which improves the softness of the seat surface, and the high attenuation foam material performs well in shock absorption.

The spring skeleton structure has a smoother buffering process on the roof pavement. The zero-gravity seat makes the pressure distribution on the backrest more uniform, which brings comfortable riding experience to the drivers and passengers. Long-distance cycling can also greatly reduce fatigue. Many Nissan models such as Qi Jun and Sylphy are equipped with zero-gravity seats.

Sixth, the production platform.

1.CMF (universal module series) universal module platform.

The platform has strong expansibility, high modularity and flexibility, and is compatible with cars, Su -8 V and MPV. The proportion of spare parts is generally as high as 85%, and all levels can share spare parts, which can effectively reduce the production and use costs and quickly clear the field to produce other models. At present, the models produced by this platform are 14 generations.

2.F-Alpha platform.

It is a platform for producing large-scale positioning vehicles, which are produced every day. The platform adopts longitudinal beam design and adopts high-strength steel plate frame thinking system. Used to produce pickup trucks, full-size off-road vehicles, etc. The models produced by this platform are finidi QX, Toule and Navarra. And Mercedes-Benz X-class pickup trucks and Renault Alaskan produced based on this platform.

3.PM platform.

It is an advanced mid-range platform built by Nissan for its sports car. The engine adopts the front center layout, and the transmission system and all-wheel drive system are installed on the independent rear drive axle. Its main features are super-high speed stability, excellent handling ability and extraordinary driving experience. The new GT-R is produced on this platform.

Seven. Brand and China

Nissan entered China on 1973, and currently has two joint ventures in China, Zhengzhou Nissan and Dongfeng Nissan. Zhengzhou Nissan was established by Dongfeng Motor Co., Ltd., Dongfeng Motor Co., Ltd. and Nissan Motor Co., Ltd. ..

Enterprise positioning is the main development base of Dongfeng and Nissan dual-brand products. Zhengzhou Nissan has two production plants, Zhengzhou and Guangzhou, Guangdong, with an annual production capacity of 200,000 vehicles, which are mainly used to produce commercial vehicles, such as paladin, Navarra, Tuda and NV200.

Dongfeng Nissan is a joint venture between China Dongfeng Motor Company and Japanese Nissan Motor Company. The scope of cooperation includes the production of Nissan cars and the incubation of new brands, including the well-known Qichen cars. At present, Dongfeng Nissan has four factories in Huadu, Xiangyang, Zhengzhou and Dalian, which are mainly used to produce passenger cars. Huadu factory is the largest production base of mass production cars, and the models such as Hacker, Tiida and Sylphy are all from Huadu factory.

Eight, the sale of Nissan models

1.Tiida，9.99- 135900。

2. Wu Lan, 12.59- 133900.

3. Xuanyi, 9.98- 144900.

4. Sylphy electric drive version E power, 13.89- 174900.

5. Teana,17.98-23.98 million.

6. Jinke,11.98-137800.

7. Hacker, 15.49- 188900.

8.Tiida， 1698-248300。

9. Qi Jun,17.99-26.29 million.

10. Glory of Qi Jun, 18.93- 192800.

1 1. Loulan, 2388-283800.