Chinese catering enterprises are no longer in the past barbaric growth of the era, as long as the taste is good, open a restaurant is equivalent to open a money printing machine, will be able to have a steady stream of cash flow. Now catering enterprises to have a good development, are to have to go through four stages, and in each stage can also be found in the development of the U.S. catering business in the United States a lot to learn from.
Every business has its own survival and survival status, we have to be based on the state of each stage, to set themselves the appropriate goals, which can be better sustained long-term development! Any restaurant business will experience live, live well, live long, live into the industry leader of the four states. Contrast the development status of the United States catering enterprises, China's catering enterprises now how the stage of development?
The average life expectancy of small and medium-sized enterprises in the United States is less than seven years, the average life expectancy of large enterprises in the United States is less than 40 years, the United States top50 catering enterprises with a total revenue of 1441.4 billion yuan, 41.7 billion yuan of fast-food, 17.2 billion yuan of leisure and 15.5 billion yuan of formal dining! U.S. top 50 catering enterprises average revenue, 28.83 billion yuan, the total number of stores 158,579, the average number of stores 3,712, ninety percent of the number of stores more than one thousand enterprises! Comparison of China's current stage of development, China's private sector average life expectancy of only 2.9 years, the average life expectancy of small and medium-sized enterprises less than 2.5 years, the average life expectancy of large enterprises seven years, China's top50 catering enterprises revenue of 175.6 billion yuan, respectively, 19 hot pots and hot pots of 19 and 17, fast food is 1, China's top50 catering enterprises, an average of 3.52 billion yuan in revenues, China's brand concentration failed to form!
The top 50 catering companies in China, with an average revenue of 3.52 billion yuan, have failed to form a brand concentration in China!
So China's catering enterprises still have very much opportunity to emerge as branded catering enterprises.