Yuanqi Forest has been paid more and more attention recently, because it plays the game of 1 sugar and 1 sucrose. In order to meet the needs of consumers who like sweetness and don't want to gain weight, some sugar-free drinks emerge in an endless stream. Yuanqi Forest has emerged in recent years, focusing on sugar-free series, but under close observation, it will be found that crystalline fructose used in Yuanqi Forest is not? Sugar substitute? , but the real sugar. Previously, Yuanqi forest milk tea products claimed 1 sucrose, and consumers would not study the ingredients carefully. The propaganda of Yuanqi forest was easily misunderstood as sugar-free, thus misleading consumers. Yuanqi Forest was finally forced to apologize and give compensation red envelopes to users. However, such a late handling method has made customers even more helpless, and it is also a heavy blow to the brand. Apologizing is only the first step, and real actions can retain consumers. For this incident, People's Daily commented: 1 sucrose? 1 sugar, not clear, easily lead to consumer misunderstanding. Xinhuanet commented that Yuanqi Forest should reflect on itself and should not regard users as the first slogan. There are many brands that play word games similar to Yuanqi Forest. For example, the incident of Yueshi Fengyin carton just happened, while promoting the concept of environmental protection, marked the words "I am a carton" on the outer packaging, and put plastic bottles inside the carton to mislead consumers. The statement made was a bit of a concept change, and it is still in the quagmire of this false propaganda and deceiving consumers.

There is also Wahaha Nutrition Express, which once advertised that 15 kinds of nutrition can be achieved in one step! If you don't have time for breakfast, drink the nutrition express! This advertising word is extremely ambiguous, and some consumers believe it, but in fact, except for a small amount of milk, all the other ingredients in the nutrition express line are chemical additives, and the nutrition is not as high as a cup of soybean milk, which is also an obvious misleading behavior of consumers.

besides, there are many potato chips that will be labeled as healthier without frying, but in fact, potato chips are made by frying.