1. Digital transformation is not equal to information construction. At present, most enterprises equate informatization with digital transformation, but the promotion and optimization of informatization only refers to the use of digital tools to "improve" production efficiency and management efficiency, improve service methods, and promote the optimization of existing business service models and service tools. Optimizing the customer experience is not the same as the goal of information construction.

2. the connotation of digital transformation mainly includes three points: first, digital business transformation. Using digital technology to promote the innovation of business model is not only the optimization of service tools, but also the ability to create new business models by using digital technology and bring new income and value to enterprises; Second, the digital operation mode. Under the data technology, redefine the operation mode of design enterprises to adapt to the development of digital services, and clearly describe the relationship between business functions, processes, organizational structure and external resources; Third, build digital talents and skills within enterprises, so that digital technology can be effectively integrated into business processes.

3. Digital transformation is not a technological transformation, but a strategic business transformation driven by customer demand, which is a transformation and subversion of thinking mode. The process of digital transformation is a process of all-round transformation and innovation of enterprises, including the innovation and transformation of enterprise information resources, the transformation and innovation of enterprise internal operation management mode, the transformation of enterprise leadership and the innovation of decision-making mode, and the innovation of products and service modes brought about by the innovation and transformation of enterprise business model. The digital transformation path of engineering design enterprises needs to rely on the new industrial ecological scene, redesign the connection and interaction with the market demand, reconstruct the customer experience and even the user experience in the value chain, drive the operation optimization in a more intelligent, independent and convenient way, and establish a more open, mutually beneficial and borderless resource integration platform.