the time-honored brand is valuable not because of how many years it has been, but because of its special complex-the time-honored brand started from scratch, and it has been a lingering memory for generations.

a brand can be called an old brand, which means it is an outstanding and unique brand in this category.

This is a local business card and symbol, which contains profound historical and cultural connotations. The demise of old brands is a great loss of culture.

compared with other brands, time-honored brands have won above the starting line, which not only has high market recognition and popularity, but also has a strong mass base.

some of these time-honored brands have been successfully selected as non-legacy brands, and they have been supported by the country's unique policy bonus.

But even with so many advantages, many century-old shops still can't escape the bad luck of decline. The root cause is that these century-old shops get carried away and don't make progress, and consumers' feelings and trust are eroded bit by bit.

Catering is undoubtedly a service industry. With the relative affluence of material life, people are not pursuing basic food and clothing, but a sense of service and experience. The main reasons for the closure of a century-old shop are as follows.

First, the innovation ability is insufficient

Nowadays, with the development of the catering industry, the market competition is very fierce, and many shops are constantly innovating and changing to meet the diversified needs of consumers and want to attract their attention.

However, century-old shops are old-fashioned. They don't want to keep pace with the times and think their brands will last forever, so they prefer to sit and eat.

as we all know, with the great wealth of materials and the progress of internet technology, consumers' desire for satisfaction has been greatly improved.

Some shops that have managed to create new tricks can barely keep the freshness and return rate of consumers, while these fixed old brands have obviously lost their competitiveness.

Time-honored brands may be able to satisfy the older generation at that time, but they can never satisfy today's young people. No matter when, innovation is the primary productive force, and a store is doomed not to go further without innovative spirit.

Second, the price is marked at random.

Shopping always pays attention to value for money, delicious and cheap, so that consumers are willing to pay for it. The profit of the catering industry is almost transparent, and the raw materials are there, so there is obvious room for price increase.

For example, the cost of a steamed stuffed bun usually ranges from 51 cents to 1 yuan. Everyone thinks it makes sense for you to sell 2-3 yuan, but it's a bit exaggerated to pay a premium of more than 11 yuan for an old brand.

Feelings are valuable, but they are not rampant and cheap, and time-honored brands have never been the cause of unreasonable charges in shops.