Yipeng Yongwang Mengle City is a mid- to high-grade shopping place, mainly for middle- and high-income people. The mall gathers many famous brands from home and abroad, providing a rich selection of goods.

In addition to the traditional shopping function, the mall also introduces a variety of businesses such as catering and entertainment, providing consumers with a more comprehensive leisure experience. However, due to the limited economic strength of the consumers in the neighborhood, the mall still needs to consider the actual situation in its positioning to meet the market demand.