The promotion focuses on young people who are more receptive to foreign cultures and new things, and all food, services and environment are targeted. This is because young people prefer the light dining atmosphere of western-style fast food, hoping to influence the presence of family members of other ages. In addition, KFC has spent a lot of energy on children's customers. There is a children's dining area in the store. As a birthday area for children, colorful decorations catering to children's preferences are arranged. Toys are also provided as gifts at festivals. On the one hand, I hope that children will develop the habit of eating snacks and fast food, on the other hand, I hope that through the driving of children, the whole family can be attracted to the store to receive warm service. When the child grows up, KFC may become a part of his life. What KFC has always wanted to create is a happy atmosphere for a family to eat together, emphasizing this added value. This will leave a deep impression on people. They have many fond memories of what happened in KFC. When guests come to the restaurant, the first thing they feel is the taste of food. The food is not delicious, no matter how cheap it is. No matter how good the service is and how beautiful the decoration is, the guests will not like it. The market advantage of KFC is the unique taste of its chicken food, which is positioned as "a world-famous chicken cooking expert" and "delicious chicken is cooked in KFC", which is also the biggest difference between KFC and McDonald's. Its fried chicken series products, such as original chicken, spicy chicken wings, crispy chicken leg hamburger, boneless chicken fillet and so on. The outer layer is golden and crisp, and the inner layer is tender and juicy? It is widely praised by customers for its unique delicacy. KFC is also constantly strengthening its selling point of "roast chicken expert" in various advertisements. People in China love to eat chicken, which ranks first among chickens, ducks and fish. Compared with other foreign fast food, chicken products are more in line with the tastes of China people and more easily accepted by China people. This can be seen from the fact that McDonald's quietly broke its unified menu of "beef burgers" in the global market, and launched "Mai Xiang Chicken" and "Chicken Leg Burger" similar to KFC in the China market. For example, the newly launched "Lotus Fresh Vegetable Soup" is carefully prepared from nutritious raw materials such as vegetables, eggs, mushrooms, skirts and carrots. Add "Lotus Fresh Vegetable Soup" or other catering foods such as salad, mashed potatoes and corn to the chicken food, which is the staple food of KFC, so that consumers in China can enjoy more complete food that is more in line with their eating habits. This soup food, which caters to the tastes of consumers in China, even has the characteristics of China. It was carefully developed by KFC after investigation and research to meet the needs of consumers in China, and has been widely welcomed since it was introduced to the market. Data download market positioning