Opened a restaurant, local snacks, the geographical location is not very good. It's a little off. Business is ok at noon, and there is no one at dinner time.
The main thing is that the food is delicious. If you can do business at noon, you can advertise in the store one week in advance. Let customers know! Your shop is near the office building, and the business at night is definitely not as good as at noon. You just advertise normally. Do some full or reduced activities in the evening. The most important thing is to open a takeaway business. Promote other consumption.