Naixue Tea Industry, established on 20 15 and headquartered in Shenzhen, Guangdong Province, belongs to the tea brand of Shenzhen Pindao Catering Management Co., Ltd., and innovatively creates the form of "tea+soft European package", with young women aged 20-35 as the main customer base, insisting on changing the tea base every four hours, and soft European package will not be overnight.
introduce
As of September 30, 2020, the number of Naixue milk tea shops reached 422, all of which were directly operated stores and did not accept joining.
The appearance of Naixue's tea broke the previous understanding that the tea market was limited to low-end brands. By focusing on providing creative tea with high-quality ingredients, choosing the core area of the city's high-end commercial center and providing a design-rich experience space, Naixue's tea has embarked on a development route of high-end ready-made tea. This is not only the success of brand innovation, but also the success of high-end tea brands.