Marketing refers to the process that an enterprise discovers or explores the demand of prospective consumers, so that consumers can understand the product and then buy it. Marketing is also called marketing, marketing or marketing. I'll bring you the opening marketing plan, I hope you like it!

Opening marketing activity plan 1

1. Purpose of new store opening promotion activities

1. First, quickly gather popularity, and only with popularity can the activities be held effectively, which is the premise of opening activities.

2. second, the publicity of storefronts and products. The activities must be carried out around storefronts and products.

3. Third, the shaping of the store's cultural brand. Each company's cultural brand has its own characteristics, so it is very important for consumers to recognize the brand culture in the activity.

2. Requirements for the content of the event

1. The content of the event should be concise and specific: information such as store address, product category, time and place of the event, brand culture, etc. should be conveyed to consumers first, and it can be easily remembered by consumers.

2. The content of the activity should be entertaining and interactive, so that everyone will want to participate in the activity after seeing the promotion of the activity, and people who come to the activity site should also participate well.

3. The content of the activity should be promotional: the purpose of the opening activity is not to make money, but mainly to let more consumers experience and feel in the store, so we must really give profits to consumers, and we can't play word games, so as to truly achieve the purpose of the activity, attract consumers' attention as much as possible, stimulate their desire for consumption, and thus increase their goodwill and viscosity to the store.

III. Specific content of the activity

1. Time and cycle of the activity: It is best to choose Saturday, Sunday or holidays, with a cycle of 9 days (2 Saturdays and 2 Sundays)

2. Theme of the activity: the theme should be novel and reflect the characteristics of preferential promotion.

3. Promotion plan:

Activity 1: Be polite when you enter the store. In order to attract consumers, you can give beautiful gifts as long as you arrive at the store, and it is best to have promotional content in the store.

activity 2: reduce or send the full amount, and you can set several levels of money. The more you spend, the more affordable it is.

activity 3: part of the special price, the discount must be large enough to attract people.

activity 4: membership card. during the activity, get a membership card and enjoy more benefits.

activity 5: diversified promotion, cooperation with cinemas, KTV, libraries, etc.

activity 6: lucky draw. Anyone who enters the store for consumption will have a chance to draw a lucky draw. We must set up several big prizes to attract consumers.

We must make more profits to consumers when we can afford any activity, so that the opening activities can play a icing on the cake.

iv. evaluation of promotional activities

during the activities, there must be special personnel to supervise and record the whole process of activities, and make scientific analysis or summary after the activities, so as to accumulate experience for future activities.

the implementation details of the whole promotion have been put in place, such as carefully preparing for the promotion, carefully arranging goods and promotional items, and hanging promotional materials. The implementation of promotional activities, we must fully create a promotional atmosphere, to ensure that customers experience the novelty of fashion shopping, shop assistants, promotional staff should be good at guiding.

Opening marketing activity plan 2

I. Theme of the activity

__ Hotel Opening Ceremony

II. Time of the activity

June, 21 _ _

III. Location of the activity

Nanyang Institute of Technology, Law College, Room 11#117 (to be determined)

IV. Turning the "potential energy" created by the brand into the driving force in the same industry in Nanyang, and taking advantage of this opening ceremony to expand the visibility of the hotel and increase its reputation, so as to give yourself a good start, is the core problem to be solved in the opening of the new store.

V. Moderator:

VI. Participants:

1. Board members and all staff of the hotel.

2. Relevant personnel of major media in Nanyang.

3. Relevant leaders of Nanyang City and Wancheng District.

4. Other relevant business partners.

VII. Planning ideas:

1. Carefully create an activity atmosphere at the opening ceremony site, which will have a strong visual impact on the target audience and improve the audience's cognition and memory of the bank.

2. Intensify advertising integration and publicity to enhance communication effect and social influence.

3. The opening ceremony site strives to be atmospheric, fashionable and active, and strives to render the festive atmosphere of the opening ceremony.

VIII. Purpose and significance of the event

Officially announced the opening of the hotel, which attracted the attention of peers in Nanyang market, target consumers and media friends;

Let the target customers in Nanyang market and potential users of competitors further fully understand the unique services provided, create a strong desire for experience, further strengthen interaction and communication with Nanyang media, and create a good public opinion environment for sales and promotion in regional markets; With the opening opportunity, we will establish a benign relationship with relevant government departments and partners in Nanyang market, paving the way for subsequent market operation and promotion. Let people have a preliminary understanding of _ _ Hotel. Participants: city and county leaders, company leaders, outside friends and relevant media.

9. On-site layout: including off-site layout and on-site layout:

1. Set up two welcoming guests on both sides of the gate of the hotel (11#117), and arrange them appropriately with balloons and other supplies.

2. A banner is hung along the gate of the hotel, which reads: _ _ Grand Hotel Opening Ceremony;

3. Set up a reception desk in the lobby of the hotel (11#117), with a guest, next to a famous etiquette lady wearing a festive cheongsam (depending on the situation), to guide the guests to sign in and wear VIP flowers at the event site, and to guide the guests to enter and cooperate with the ceremony at the beginning of the ceremony;

4. The name of the on-site etiquette service personnel, who is responsible for maintaining the on-site order and pouring tea for the guests.

5. A pair of outdoor remote stereos are placed on both sides of the podium, and festive music will be played during the start of the activity, and the speeches of the host and related leading guests will be amplified.

X. Personnel arrangement for related celebrations:

XI. Implementation process of the opening ceremony

21__ _ _ _ _ _ _ _: 11 Hotel staff arrived at the site to make preparations, and security personnel formally provided security for the site.

XII. Process of celebration activities:

__:11 All preparations for the activities are ready, and festive music is played;

__:11 The hostess welcomes guests (wearing VIP flowers, asking leaders to sign and guiding relevant leaders and guests to the rest area);

__:11 The host introduces relevant activities and invites relevant leaders and guests to take their seats in front of the rostrum;

at _ _: 11, the host announced the official start of the ceremony of _ _ Hotel and introduced the leaders and guests present.

__:11 Item 1: Fire firecrackers (download firecrackers music instead)

__:11 Item 2: Invite relevant leaders of Nanyang City to speak; (Play music when you go on stage, and light music when you speak)

__:11 Item 3: Invite leaders of Wancheng District to give congratulations: (Play music when you go on stage, and light music when you speak)

_: 11 Item 4: The chairman or general manager of the hotel makes a statement and introduces the company; (Play music when you go on stage, and light music when you speak)

__:11 Item 5: The host invited relevant leaders to cut the ribbon for the _ _ Hotel; (ceremonial escort, fireworks, festive music)

__:11 Item 6: The host announced the successful closing of the opening ceremony, and the chairman or general manager of the hotel bid farewell to relevant leaders and guests.

XIII. Expected effect

1. Spread the news of the opening of _ _ Hotel widely, and attract more target consumer groups to participate in this activity.

2. Deepen the impression of _ _ Hotel in consumers' minds.

3. No matter from the pre-planning or post-implementation, we should strive to make this opening ceremony achieve an unprecedented sensational effect.

4. Enhance the confidence of internal employees in the company.

5. Be a latecomer in the same industry and become a dark horse in the industry

14. Budget for activities

1. On-site layout: banners, balloons, salutes and fireworks, etc. * * * _ _ _.

2. The fare and other expenses for inviting relevant leaders to attend the meeting are RMB * * * _ _ _.

3. Gifts given to related guests and journalists at the end of the event, etc. * * * _ _ _.

Opening marketing plan 3

1. Background analysis:

Advantages:

1. The hotel is located in Sansu Avenue, Meishan City, in front of the railway station and then to the city center. The transportation is convenient, and there are many middle and high-grade residential quarters around;

2. There are few hotels around and the competition is strong;

3. This hotel belongs to a newly renovated business hotel, with outstanding decoration style and complete supporting facilities. Its business projects are at the forefront of consumption in Meishan City, with great development potential.

Disadvantages: 1. There are not many high-income people around, and their popularity is insufficient;

2. The popularity is not high, and the target group does not know enough about the hotel; 3. The hotel's core competitiveness is not clear, and its characteristics are not prominent.

second, marketing purpose:

establish the hotel's popularity, enhance popularity, establish a relatively stable consumer group, and steadily increase income. Based on the local, create a local first-class hotel image.

Target groups:

Local high-income people, night tourists who are looking for fresh excitement, enterprises, institutions, government organizations, major travel agencies and foreign visitors.

Third, project analysis:

As a special commodity, the hotel is different from the marketing of other commodities. The key is how to correctly create consumer demand. Nowadays, the hotel industry in China is becoming increasingly prosperous and the competition is fierce. But there are only a few varieties. Economy, luxury and business. Economical price war, luxury type pays attention to service and luxury, and business type pays attention to supporting perfection. Pay little attention to taste. Our hotel can make up for the lack of taste at this time. Paying attention to taste will be the core competitiveness of our hotel.

advantages: pay attention to the environmental atmosphere, which is to create a good atmosphere. This is almost a blank hotel concept in China. A variety of romantic environment choices.

membership management protects consumers' privacy to a great extent, convenient transportation environment, and flexible room selection with obvious geographical advantages.

Challenging tradition and catering to the psychological needs of modern people who are pursuing freshness

Disadvantages: There are many potential safety hazards

No advantage in policy

Fourth, specific marketing strategies:

1. Release the opening information and specific activities to the target consumer groups in advance;

2. Advocate the membership system and increase the number of members;

3. the marketing staff sells directly to customers by telephone or door-to-door. Cooperate with professional companies to sell. Sign consumption agreements for key units. Follow-up activities and after-sales visits at any time, and all departments should establish and improve the customer file system and summarize the work in time. In order to cooperate with the smooth progress of this marketing activity, the leaders of all departments and marketing personnel need to conduct telemarketing, contract sales and other sales-related work at the same time, so as to achieve full-time marketing, and the teams should cooperate with each other to fight this battle with all their strength.

publicity:

1. Pre-heating of activities [publicity of news, soft articles and advertisements, distribution of DM and POP in place].

2. Selection of newspaper media.

3. Selection of TV media.

4. Selection of network media.

5. Selection of outdoor media.

6. Selection of radio stations.

7. DM issuance [focusing on taxi drivers and car owners, and issuing a letter of commitment for opening concessions].

8. Publicity outside the store [hydrogen balloons, lanterns, banners, POP, etc. for opening]. Set off the opening atmosphere].

9. During the opening ceremony, the top five customers have more surprises every day.

11. There is also a lucky draw every day.

promotional gifts:

1. Lighters.

2. Sculpture (small relief, with collection and ornamental value).

3. Flowers.

4. Crystal products (small handicrafts).

5. Discount card or free experience card.

V. Specific implementation plan: (omitted)

VI. Expense budget: (omitted)

VII. Expected effect of this marketing:

1. Enhance the visibility of the hotel.

2. Make it known to half the local people.

3. The drivers and masters all know our hotel.

4. and the target group come to this route. Will choose this hotel when spending.

5. Develop and increase the regular members of our hotel.

6. Let local enterprises and business leaders know about this hotel. We will choose this hotel when there is demand.

7. Improve customer satisfaction, reputation and loyalty. Make it an old customer and member of the hotel.

8. Promote the sales and popularity of affiliated industries through the promotion and sales of the main products (rooms).

this plan is mainly designed for opening marketing, and the marketing strategy is only a small framework. In market analysis, I believe that investment companies have answers. Looking forward to teaching and communicating.

Opening Marketing Activity Plan 4

I. Activity Background

In order to celebrate the opening of _ _ International Fitness Club _ _ Elite Club, and to increase the popularity and influence of _ _ International Fitness Club _ _ Elite Club in _ _ through this activity, this opening activity is specially held.

second, the purpose of the activity

① to expand the influence and popularity of "_ _ International Fitness Club _ _ Elite Club" in _ _.

② Celebrate the opening of "_ _ International Fitness Club _ _ Elite Club".

③ attract the attention of the target audience and achieve the final sales goal.

III. Target audience

① White-collar workers and business people with high income and high consumption.

② Students and stay-at-home women who are keen on sports and curiosity.

IV. Activity theme

Healthy and beautiful

Graceful figure is no longer the patent of ladies. More and more "handsome men" in the new era have begun to pay attention to their muscle engineering, and they have more and more requirements for exercise. Exercise is not only an important way to shape attractive figure, but also an important way to achieve attractive appearance. It perfectly combines health and beauty with fitness to make people healthy and energetic, beautiful and attractive.

V. Details of the event

(1) Opening Ceremony

1. Time: 9: 18-11: 11

2. Venue: _ _ International Fitness Club _ _ Club Square

3. Moderator: _ _ TV entertainment channel host _ _ _ _ Dance.