Publicity direction: short video publicity platform: Jitterbit account decoration: the account background image, logo, home page profile name and other account information for the design and uploading of the account functionality permissions to open: open the Jitterbit store, group purchasing, booking services, publicity and diversion of B or C-end user matrix account to create the layout: the store brand of the overall layout of the online, to expand the merchants of each business segment of the online promotion of the account Traffic support: Provide basic traffic support to ensure the authenticity of the video exposure rate to ensure the conversion rate. Account homepage creation: company, store POI positioning, company information contact information placement, company promotional video on top, jitterbug mall display, targeting B-end customers. Labeling: their own memory points and brand publicity SLG will give the platform corresponding memory labels, the platform recommended traffic pool will be a high probability to match the keywords recommended, raise the number of attention to match the process of similar benchmark accounts. Raise the number cycle, the early raise the number cycle is generally a minimum of 7 days, the longest not more than 15 days account positioning: account positioning has done public number operation is easy to understand, simply put: focus on a vertical field for content output. If the account is located in the food, adhere to the food-related video; located in the dance, adhere to the dance; located in the positive energy quotes, adhere to the positive energy; positioning is wearing, adhere to the wearing content, the more professional, the more vertical, attracted to the fans, the more accurate, the conversion rate is relatively high. (Preliminary best to do original content) In addition to the vertical field of content, always pay attention to hot topics, popular video, easy to get traffic. Online operation: the biggest charm of Jitterbug is that the traffic distribution of Jitterbug is decentralized, and each of us brushes to the Jitterbug content is different, which can make people keep brushing a straight pleasure. Similarly, any video you shoot, no matter whether the quality is good or bad, will definitely have a playback after it is released, from dozens to thousands are possible. This is what is often mentioned: the traffic pool. Jitterbug provides a traffic pool for every work, and the effect of video dissemination is good or bad, depending on the performance of your work in this traffic pool. The advantage of our company relative to other companies operating on behalf of the company is that we do boutique products, in the shooting screen we are fine-tuned, will not be like other companies to take the graphics to cope with. Jitterbug evaluates the performance of your work in the traffic pool with reference to four criteria: completion rate, number of likes, number of comments, and number of retweets. The process of account operation practice will involve a lot of details, but in writing the program does not need to reflect all the details, in addition to the video content itself other than the operational details should also be shown. The first stage of video planning: the period of brand awareness; through the persona, the output of a large number of contents that are consistent with the brand's tone of conversation with the audience. All changes are the same, the first step in the operation of jittery voice, let everyone know their brand. Then how to go through the video to shape a brand image? In the early stages, we present this through hot music and displaying product information. The benefits of this video mode are obvious, and it is the most direct way to introduce your product. Understand the positioning of their products in the field of jittery voice, in the early stage of the introduction of the product in this way is the most direct. The second stage: audience perception period; through the explosive content video, topics, activities to let the audience more intuitive understanding of their own brand / service concept, and have the will to further understand the product and experience the product. At this time we should focus on going in the direction of the plot. Drama in the jittery voice is the easiest to attract traffic, because his presentation form is more interesting, so that people can easily accept and stay. Stage 3: sales expansion period; through about a few months of fermentation, we have used effective content to communicate to a group of target audiences, we will focus on gathering people through the KOL effect, through the product window, video to join the product connection, live streaming and other ways to drive product sales. Stage 4: Brand Upgrade Period; Through in-depth content and diversified forms, we will show our audience our more in-depth brand concepts and create hardcore fans. Public opinion monitoring: to ensure that merchants online positive feedback rate of 90% or more, information coverage of bad speech fan maintenance: correctly guide fans to spontaneous publicity or generate consumption, the formation of a fan circle to cultivate a fixed consumer crowd fan portrait: differentiated from the data monitoring, substantial from every second of the content adjustments to influence the fan portrait attributes, with the demand and memory points to attract more accurate users. Agent operation: provide video creativity, video basic post, account daily basic operation, and guide the shooting, and marketing activities, diversion of cash: discovery of intentional customers and intentional customer diversion so as to produce consumer behavior analysis and follow-up: weekly statistical analysis of the data and adjust the overall layout of the next week, and continue to follow up on the benchmark account: all the enterprise content to do a good job on the account can be referred to the content service: Specifically according to the needs of the brand to adjust the direction of the video content copywriting creative: original ideas, writing scripts, set the plot, according to the real-time hot content planning, the development of each phase of the video type marketing planning: combined with the video content to design a perfect activity content, thus promoting the user to the business for consumer behavior Precise placement (short video): fixed-point placement, can be accurate coverage of the same city accurate user groups, and accurate User type preferences, can also cover the whole country. WeChat community: build WeChat groups for communication and exchange of information, display of advertisements and collection of information for people in different regions, so as to collect forms of patronage. Data analysis: Feedback to Party A based on the analysis of customer data, in order to improve the placement to ensure the efficiency of the work. Standard version of the short video team structure: Choreographer: set the direction of the video, write the script, coordinate the entire shooting program. Cinematography: designing the shots, lighting and controlling the whole process of shooting. Editing: After the video is finished, edit and package it according to the requirements of the script. Generally, the length of Shake video is 1-2 minutes, or about 30 seconds. Operation: After receiving the edited video, design the video header image, title, introduction, recommended position, etc., distributed to various platforms, statistical analysis of video data, video management on various platforms, user interaction.