In everyone's mind, the day when you step into the wedding hall is the most solemn day in your life. The significance of the wedding is to start the marriage for a couple who love each other. Having a perfect, sacred, festive and personalized wedding is the same wish of the prospective couple who are about to enter the marriage.

Modern people have a busy social life, and many newcomers choose to hold wedding banquets in hotels, which not only lightens the burden, but also gives people a good impression. Choosing a five-star hotel for lifelong events is not cheap, but it can make people's dreams come true! How to make the bride and groom feel that they enjoy supreme care and envy? What we want to do is "all-round arrangement", so that the hotel can become the "first wedding banquet in Changsha" and always provide the best personalized service. Each couple's cultural background, social environment and love experience all have their own characteristics, and they also have different understandings and ideas about their own wedding. Therefore, according to the different characteristics of the new couple, we plan the wedding cases with distinctive personality and different styles as follows.

first, the content of personalized wedding ceremony

personalized wedding has become a beautiful landscape of the city. More and more couples are no longer satisfied with blindly following and imitating others when planning their marriage, but begin to pay attention to the display of personality and really hold a wedding of their own, making the wedding a new starting point for their life journey and the most brilliant moment for them.

European romantic candlelight wedding, festive and lively Chinese luxurious royal wedding, classic and fashionable ball wedding, unique afternoon tea Party and other unique wedding forms can adapt to different venues of the hotel, which can not only promote the hotel's viewing advantages and catering characteristics, but also make proper use of each hall to reduce the venue restrictions of the hotel during the wedding peak period, highlighting the novel wedding banquet style.

European romantic candlelight wedding:

The most prominent feature of candlelight wedding is westernization, elegance, chic and romance. Master of ceremonies presided over. When the wedding begins, the indoor lights are dimmed, the static lights are turned on, and the whole audience is ready for the wedding music. Another special person at the candlelight wedding is the supervisor. He wears a dark suit and white gloves. Everything at the wedding was guided by the supervisor. The wedding ceremony will be completed in 31 minutes. The best place to choose a wedding banquet is the Four Seasons Hall on the second floor and the Paramount Gate on the third floor. There are three kinds of candlelight wedding admission: first, the bride and groom slowly step into the wedding scene at the same time. Indoor flowers are sprinkled on them. Second, the bride walked arm in arm by her father and brother to the flower (balloon) arch, and then the elders handed the bride's hand to the groom, and the couple entered the wedding scene. Third, the bride's wedding dress should be special, and the flowers she holds should be very good (mainly light colors, usually white roses or lilies). The bride walks into the wedding scene alone, and then the bridesmaids come in together and walk to the stage. The groom waits on the stage and both bow to the guests. Candlelight wedding procedure: 1. The master of ceremonies introduces the couple's parents to the guests. 2. The MC stands under the stage (a podium is specially set up at the wedding scene) and listens to the supervision and guidance.

3. Ask the witness to speak (about 3 minutes). In the music of the wedding, the couple read the vows of love. The first paragraph is read by the bride, the second paragraph is read by the groom, and the third paragraph is read by the bride and groom together.

5. Parents' representatives from both sides spoke. 6. The cake is placed on the left side of the stage, and the height is usually three or five floors. Put a couple of new models on it. Represent the first step of a new life. 7. The bride and groom pour large champagne. Champagne is on the right side of the stage. It indicates that love will continue to flow. 8. The bride and groom drink a toast. 9. The wedding reception begins. The two sides toasted their parents to express their gratitude for their upbringing. 11. Then the couple both left for the first time. At this time, the lights in the venue are dimmed, smoke is released, and the candles prepared on each table are lit. There will also be huge candles on the stage. When the wedding music rings, the couple will light them themselves. 11. Then for the second time, the couple both walked out, waiting for the bride to change her Chinese cheongsam and the groom to change her Tang suit, and then they both walked into the wedding scene. The bride and groom presented flowers to their parents. The wedding banquet officially began. 12. The bride and groom start toasting table by table and play more elegant wedding games.

13. After the wedding reception, the couple and their parents thanked the guests on the stage, and the bride and groom watched the guests leave at the gate of the arch.

※ The layout effect diagram is attached.

Chinese luxury royal wedding banquet

Chinese luxury royal wedding is characterized by warmth, celebration, publicity and classicality. It embodies the traditional wedding custom in China. Before the wedding, the seating place of the folk music team is arranged in advance, and the personnel who play the role of emperor and father-in-law are in place. All the procedures and contents at the wedding are led by the father-in-law. The ceremony took a little longer. The advantage of this banquet is that it can be used in any restaurant.

When the float arrives at the hotel, it travels 311-411 meters with the sound of gongs and drums, and arrives at the place of worshipping heaven and earth. With the host's shouting, the groom picks up the bride and walks to the red carpet, so the bride's feet can't land. The Chinese wedding ceremony officially began. The wedding reception must begin at twelve noon.

luxurious royal wedding procedure:

1. When the bride and groom come to their parents, the four parents sit on four dragon chairs, and the Eight Immortals table puts two candlesticks and red candles on the table between the four parents, as well as melon seeds, peanuts, walnuts, longan and red dates (representing early birth and harmony).

2. With the wedding host shouting, both husband and wife bow down to heaven and earth.

3. Worship the Gaotang first, then the husband and wife worship each other, and then make three kowtows and nine obeisances.

4. The bridegroom lifts the red hijab by calling it the bride, which shows his satisfaction.

5. The virgin served the bride a bowl of jiaozi. Jiaozi can't be cooked. The host asked the bride: Is it alive? The bride replied: Health.

6. After the couple has performed Chinese etiquette, the whole family will take a group photo.

classic and fashionable western-style wedding reception

Most young people have new ideas and extraordinary energy, and don't like to worship the heavens and the earth ceremoniously. Many people like to hold a dance and offer carnival-like blessings for the wedding together with the guests. This kind of dinner is very foreign, elegant and casual.

The wedding reception is divided into two parts: First, the bride and groom and the guests dine in Xiangcuixuan. Xiangcuixuan's layout and services are all self-help, and romantic western music is played in the audience. Everyone comes to Paramount after they have had enough to eat and drink. In addition, the western-style wedding reception can be held directly at Paramount Gate on the third floor, and the emcee should be in place in time before the reception begins.

western wedding reception procedures:

1. guests are seated when they enter the venue

2. the best man gives a speech

3. the banquet begins

4. the bride and groom cut the cake

5. the couple dance the first dance

6. the dance+buffet officially begins

7. the bride throws flowers (the groom throws socks).

unique afternoon tea Party

The wedding reception doesn't have to be held after the lights are on. It's also good to choose a warm afternoon in a western way! Prepare some exquisite cakes, fruits and drinks, and it is a very relaxed way for everyone to get together and chat and get to know their relatives and friends. Move the location to the grass on the 32nd floor of the Xingyue Gallery (Booking Hall) to make the atmosphere more active. Design some small games or talk about interesting things about newcomers. Newcomers will cut cakes, throw bouquets and pour champagne into the Champagne Tower, which will push the banquet atmosphere to a climax. After the banquet, the newlyweds stay in our carefully prepared honeymoon room.

Before the wedding reception, it is required to prepare a full set of Western-style backgrounds, made of flowers or light-colored yarn, and 8 flower spiral candlesticks. flower door is for the newcomers to enter. 1 sets of projection spotlight. 1 sets of background fogger. 1 bubble machines to render the romantic atmosphere of the wedding and refract the colorful light. The background music can be played directly with a good stereo, but you must ask a professional emcee who knows the wedding procedure very well to operate it on the spot. The touching and lyrical melody, the lovely couple, and the careful planning of the wedding emcee will definitely make the wedding grand, sacred and romantic ...

Afternoon Party program

1. The emcee speaks "Please wait for the couple to arrive"

2. The bride and groom slowly step into the wedding scene at the same time

3. After the host reads the ceremony lines, Ask the bride and groom if they are willing to accept each other (this wonderful scene is often seen on movies and TV, and the bride usually practices saying "I do" for thousands of times before)

4. After saying "I do" to each other, the two sides exchange rings and kiss

5. After the program, the background music becomes louder and louder, the waiter pushes the cake, and the bride cuts the cake,

6. Bubbles are flying all over the sky, and smoke is filled. The bride announced that she would throw a bouquet

8. Watch the night scene and have a bird's eye view of Changsha

9. The bride and groom will celebrate their wedding night in our carefully prepared honeymoon suite

※ The layout effect diagram is attached.

2. Publicity and packaging of wedding ceremonies

Summarize three magic weapons for the success of wedding banquets in other hotels

Only through the process of "product development-adjustment and improvement-gradual improvement" can hotels successfully make wedding banquet products into a unique brand with close price to the market, high service and friendly customers. In the process of creating wedding banquet brand, three "magic weapons" are successful: paying attention to product planning, packaging and publicity; Carry out effective all-staff marketing strategy; Carry out the concept of "don't let any potential guests go".

1. Publicity and Planning

With the rationalization of consumers' consumption concept, hotel catering has encountered a strong challenge from social catering. In the "battle" of grabbing zero-point guests, social catering brought a large number of mid-range consumption guests by virtue of its competitive price advantage. However, hotels have incomparable supporting advantages in undertaking banquets. Apart from business banquets, wedding banquets are a more predictable market.

at the beginning of each year, catering departments should conduct a comprehensive market survey. Such as the survey of competitors' wedding banquet menu and wedding banquet trends, and the demand survey of young people of school age. According to the survey results, adjust the original products, introduce new menus, implement new measures, and draw up a one-year publicity, marketing and service plan. Market-oriented pricing. The wedding banquet menu of major restaurants in the society has an obvious advantage in price. This requires the catering department to launch an economical and affordable new menu after careful design and research and development. Each table of "love is like oxygen" with a price of RMB 1,288 includes white lobster, tomato and pearl abalone, red stewed shark's fin skirt and other delicacies. In this way, through flexible adjustment, we can realize the comprehensive advantages of comprehensive supporting, meticulous service, stable products and transparent prices. There are many sets of menus for designing wedding banquets, and guests can choose from a wide range.

All-round packaging and atmosphere contrast are a major feature of the hotel to attract guests. From the ceiling of the lobby to the background board, from the corridor to the hall door, wherever the bride and groom and their relatives and friends may pass, lamps should be carefully arranged. Every "auspicious day" hotel invites a professional orchestra to present wedding music with national characteristics to the guests at the entrance of the lobby. The banquet table is unconventional. It is suggested that the catering department create a seven-star platform type, with the main table in the middle and the second table around the side, which not only contains the meaning of perfection, but also plays the role of supporting the moon. In addition, Chinese banquets should boldly incorporate the advantages of western-style cocktail parties. In the middle of the banquet hall, large ice sculptures, flowers and green grass are placed, and colorful spotlights are added. Some green plants representing exuberant life are placed between the surrounding tables. Behind the main table, red happy characters are posted, the hall is covered with red lanterns, colorful "heart" balloons are inserted in the middle of the dining table, and the dining chairs of the wedding banquet are all made of red chair covers, which can be seen at a glance.

according to the characteristics of young people who want to be fresh and keep up with the trend, hotels should work hard on novelty, novelty and specialty, and the menu is designed with a combination of Chinese and western styles, and its price and dishes represent the current popular festive trend (the essence of ancient and modern folk culture and food culture should be integrated). Delicacies with good color, flavor and auspicious dish names can add luster to the festival.

The lobby pays special attention to the atmosphere of the first course. It is suggested that the hotel specially purchase a 16-inch four-happiness platter with exquisite carving by the chef. Accompanied by pleasant music, a group of etiquette ladies dressed in elegant cheongsam lined up, and jade arm trays and Tingting curled up. They walked lightly to the main table, gave the couple the most sincere wishes, and then presented their exquisite dishes to each table.

Successful publicity is inseparable from three elements: the right theme, the right media and the right time. Hotel wedding propaganda should be timely and have many channels, so as to achieve remarkable results.

The off-peak season of the wedding banquet is obvious, and the hotel should make good publicity before the arrival of each peak season. Such as advertising in newspapers, establish good relations with relevant units, and carry out targeted publicity.

in addition, the hotel cooperates with the wedding photo studio to carry out various forms of linkage promotion. For example, the largest wedding photo studio in Changsha is invited to set up an office in the store, and the hotel's European-style hall is provided to the photo studio as a location, and large-scale outdoor activities are jointly organized with the wedding photo studio. Such promotional activities aimed at the target tourist market of the wedding banquet have deepened the impression of the newcomers on the hotel to a certain extent.

The hotel can specially plan to shoot the wedding propaganda film "Romance lasts forever" to show the wedding banquet hall, services and dishes in front of the guests. Organize "Newcomer Music Teahouse" activities from time to time, select newcomers with more wedding banquet consumption potential, watch wedding banquet videos in batches, further communicate with newcomers, and deepen the impression of guests through visual impact. In addition, this promo can be placed in the elevator advertisement selection period of the hotel to increase the guests' awareness of the hotel wedding.

all wedding guests will receive a special gift when they get married-a song that is affectionate and meaningful. Nowadays, it has become a fashion to order songs to congratulate the wedding. The bride and groom, their relatives and friends will certainly pay close attention to the program of the song-ordering station, and even the citizens who have nothing to do will see if there are any familiar relatives and friends who are married. While the hotel sends blessings, it also interrupts the wedding reception.

The comprehensive packaging of the "gold medal master of ceremonies" is another pioneering work of the wedding reception. The hotel excavated a young man with excellent image, eloquence and acting talent from the ordinary staff and trained him specially. From props, costumes to make-up, collecting anecdotes about marriage, creating humorous wedding sayings, conceiving wedding sketches to increase their participation ... bit by bit, carefully designing, a professional wedding emcee was born.

※ The specific publicity plan shall be worked out separately by the public relations department (including: leaflets, advertisements in newspapers, television, radio and other media).

2. Marketing

The hotel implements a staff marketing plan, encourages employees to develop personal networks and personal networks, and recommends wedding banquets to relatives and friends. Thanks to the implementation of incentive measures, the marketing enthusiasm of employees is encouraged, and they are looking for relatives and friends who can develop, promoting and lobbying them, and enthusiastically leading them to the hotel for consultation. In order to improve the marketing success rate of employees, the hotel holds publicity and training on related knowledge from time to time, such as training on wedding banquet knowledge and marketing skills, so that employees can have substance in words when recommending, answer the general inquiries of guests and gain the trust of guests.

take "don't let any potential guests go" as the marketing of hotel wedding banquets,