The emergence of takeout has greatly facilitated people's lives, a finger gently, food will be delivered to the door, especially in the hot summer and cold winter, so that home men and women more convenient. What makes them happier is that the food delivered to the door is cheaper than eating at the store, what is the reason for this, I'll tell you.

One, the merchants in order to increase online traffic, give online customers preferential policies. Now many brick-and-mortar stores, to the store dining traffic is very little, especially the location of the restaurant is not good, around the limited spending power. Therefore, it puts online as the main target customer base to promote, both cheaper than to eat in the store, but it is more volume to go, reduce the cost of services, the overall accounting down to earn and not a lot. Some newly opened restaurants in order to reduce store expenses, to reduce the dine-in, the main online, originally dine-in is very little, so the takeaway discount is even greater. Of course, most restaurants have specials to attract online traffic, only one or a few food discounts, some of which are similar to dine-in, but most of them are still more expensive than dine-in, because the cost of takeout is still very high.

Two, the takeaway platform in order to increase consumption, concessions to online customers to subsidize the restaurant or let the restaurant directly do the preferential activities. Now each takeaway platform competition is quite fierce, this is a fight to the death, is a losing battle, so the platform is now even if it does not make money to have traffic, traffic is the future, is the hope, but also its life. Now *** enjoy bike ordinary price is an example, after the small yellow car fell, *** enjoy bike war calm down, price is inevitable, who can not always stick money. Takeaway platform now in order to be bigger and stronger, must retain more customers, it is now often engage in some activities to attract customers, increase the flow, just as the drip taxi just emerged, cheaper than taking public transportation, not cheaper than taking a taxi, it is the drip compensation to the owner, letting the passengers, so that passengers often do the same thing as the drip.

Of course, buy no sell fine, as long as there is consumption, only the size of the profit, earn how much of the problem.

Whether takeout, or dine-in, the price is high or low, the key is still to cater for the quality of itself. Quality is not good, even if the price is low, eat people will not be more; quality is good, even if the price is a little more expensive, there will be people to buy.