Second, every dish has a great depth.
This "planting grass" made many netizens remember the barbecue in Zibo. At the end of the music festival that night, the barbecue stalls around Xiaofuhe Wetland Park in Zibo were all hard to find; In 2022, Tik Tok food blogger "Special urala" came to Zibo to taste and introduce the local barbecue, and his short video won the praise of more than 900,000 people, further opening up the popularity of Zibo barbecue.
Third, the deep fermentation of short video platforms such as Tik Tok. After the optimization and adjustment of epidemic prevention and control policies, college students from Jinan, Tai 'an and other neighboring cities came to Zibo by high-speed train, and the passenger flow in high-speed railway station, Zibo was unprecedented, so it was hard to find a barbecue shop. This action quickly spread among people on social platforms, thus creating the first catering IP after the spring. Now, not only the barbecue shops in Zibo are full of customers, but also the surrounding cities. All barbecues with the word "Zibo" receive dividends, and the passenger flow is several times more than usual.
So, what are the characteristics of Zibo barbecue? Why do foreign college students go to the local area for a meal at the expense of travel expenses?
First, Zibo barbecue has a unique way of eating, stunning the taste buds of carbohydrate+meat lovers. For customers in most cities, eating barbecue is just a kebab. However, with the rising prices of beef, mutton and other ingredients, in recent years, it is obvious that mutton skewers have become smaller and more expensive, and a barbecue is not enough for everyone to eat. While Zibo barbecue is made of flour cakes and shallots. Customers can make single skewers, or they can make mutton skewers into small cakes and roll them with shallots. Tendons are flexible and full of wheat flavor, and shallots can stimulate taste buds. This way of eating is solid, delicious and enjoyable. Most importantly, a small cake gives customers a "bottom feeling" of barbecue and makes them consume. Therefore, at present, the per capita consumption is 1000 yuan, and the barbecue in Zibo is particularly close to the people, and the per capita consumption is 60 to 70 yuan.
Secondly, Zibo's barbecue cooking mode is unique, which gives customers a space for DIY. In most cities, barbecues are cooked by chefs and served directly to the table. But Zibo barbecue can only be served when it is cooked in the back kitchen until it is 78% mature. This is because the shop put a small stove with charcoal blocks on the customer's table. After the kebab is served, you can continue to roast it. It's up to the customers to decide whether they want to eat tender or roasted. This practice, on the one hand, reduces the cooking pressure for the kitchen and speeds up the serving; On the other hand, give customers a DIY space, so that every foodie has an unforgettable sense of participation and accomplishment.
Thirdly, Zibo barbecue is richer in dipping sauce and more layered in taste. In addition to the seasoning of kebabs, Zibo Barbecue also provides customers with dipping materials such as garlic hot sauce, chopped flowers and Chili noodles. Guests can sprinkle small ingredients on the cake according to their own tastes, and then add rolled food such as mutton skewers. The configuration of a variety of small ingredients gives customers more room to play, further improving the added value of dining and making the barbecue more fragrant.
Every citizen and vendor in Zibo is fighting for the honor of this city. What the people of the whole country see through a barbecue is the intention and vitality of the whole manager. The fire in Zibo was not only caused by explosion and propaganda, but also by wise and courageous policies and the concerted efforts of the whole people in Qi Xin.