How to build an excellent team The first step: team training.
It is not enough to have congenital factors, but also to strengthen the cultivation of the day after tomorrow, which requires strengthening the relevant training of the team. The purpose of training is nothing more than to cultivate the cohesion and combat effectiveness of the team.
The essence of cultivating team cohesion is to strengthen the construction of team culture and create a happy working and aggressive atmosphere for the team. When it comes to team culture, we must first understand the corporate culture, which is a comprehensive reflection of the business purposes, values and codes of conduct that are formed in the long-term production and operation activities of enterprises and adhered to by the majority of employees. The important part of corporate culture is team culture. I think team culture refers to an ideological culture formed by team members in the process of mutual cooperation in order to realize their own life value and the same goal of the team. The core of team culture is to emphasize cooperation, and unity and cooperation can achieve the same cause, so as to realize and meet the respective needs of team members.
Here I think it is necessary to carry out the following knowledge training:
First, local and enterprise knowledge. First of all, we must always make it clear that any business cooperation is based on mutual benefit. Whether it can be mutually beneficial or not, we are not looking at individuals, but the companies behind individuals and their local influence. So the local resource advantages, company background, financial strength, management system, business philosophy, business projects, future development of the company and corporate culture. , will be the knowledge base we must have when we go out for negotiation, marketing and publicity. Only by knowing who you are can you strategize. I think everyone is familiar with Mao Zedong's strategic thinking, so I won't waste my breath here to explain its significance and importance.
Second, product knowledge. Before we sell products, we must first understand the specifications, performance, function, appearance and price of the products, such as conference products, catering products, room products and so on. As a salesperson, you must blurt it out and provide customers with detailed and satisfactory solutions. At the same time, we should fully tap the selling points of products and know the shortcomings of products. Only in this way can we persuade others to buy our hotel products and provide customers with the best consumption solutions.
Third, industry knowledge. For our own career planning, the key is to understand the history and present situation of this industry, so as to determine its development prospects and make a decision to resign or join. When negotiating with partners, we often need to have a full understanding not only of ourselves, but also of the whole industry. Only in this way can we find the way to win in the fierce market competition.
Fourth, financial knowledge. During my years working in Jinjiulong, I feel that financial knowledge has always been in a very important position for marketers, especially after entering the marketing department. At present, there is no similar training, so I can only learn by myself.
Step 2: Establish an effective performance system.
To ensure the stability of a team, not only the hotel itself has a good development prospect, but also the hotel needs to provide a reasonable performance system. The most important thing is to create a fair, just and open competition platform for team members.
According to my experience in personnel management, I think from Maslow's hierarchy of needs theory and Herzberg's two-factor theory, an effective performance system should be reflected in two aspects, one is material needs, and the other is spiritual needs. Material needs are mainly reflected in wages, benefits, bonuses, working environment and so on. And spiritual needs are mainly reflected in social status, sense of accomplishment, sense of security, development space and so on. This step is the core issue that we must take seriously.
Step 3: Enhance the personal charm of managers.
The personal charm of managers is also one of the important factors that affect the stability of the team. There is no doubt that sheep led by wolves are more effective than wolves led by sheep. So I think as the leader of the marketing team, he is the soul of the team. An excellent team leader should have the following points. Force? ：
First, the guiding force. As department leaders, we must have the responsibility to guide team members, how to guide employees to better complete tasks, how to better combine personal interests with team interests, how to combine immediate interests with future interests, how to better surpass ourselves, and how to better plan their life and career.
Second, affinity. Attention? People-oriented? Management ideas, department leaders should? Humanity? From what angle? Humanistic care? Understand, respect and cultivate employees. The team should be a harmonious team, a team full of passion and vitality, which requires the department leaders to have a strong affinity.
Third, execution. Best-sellers such as No Excuses, Details Decide Success or Failure reflect the management's emphasis on execution at present. We found in all kinds of enterprise management training meetings that the failure of some enterprises is often not the enterprise strategy, marketing strategy and company operation mechanism, but the company's execution. The execution of a team depends on who is the leader of the team. Therefore, as the manager of the department team, we must first take ourselves as an example and shoulder it. Execution? Banner, ahead of the team, takes the lead in establishing the team's efficient execution system.