Group buying, that is, group shopping, refers to a shopping method in which consumers who know or don't know each other unite to increase their bargaining power with merchants in order to obtain the best price. According to the principle of small profits but quick turnover, large quantity and excellent price, merchants can give group purchase discounts below the retail price and quality services that individuals can't get. As a new mode of e-commerce, group buying improves the bargaining power between users and merchants through consumer's own organization, professional group buying websites and merchants' group buying, and gains commodity profits to a great extent, which has attracted the attention of consumers, industry manufacturers and even the capital market. The price of goods bought by group is more favorable. Although group buying is not the mainstream consumption mode, its explosive power has gradually emerged. Now the main way of group buying is online group buying.

Following the wave of Weibo, China Internet has ushered in a new wave of web2.0 applications, which is a web2.0 application that imitates the groupon model of the United States. In fact, groupon's biggest feature is to use group buying to reduce per capita consumption, so that netizens who participate in group buying can get greater discounts. At present, hundreds of similar websites are being launched in other cities in China. Regarding the competitive pressure of homogenization in the future, Fang said that the fiercer the competition, the better, indicating that the Groupon model is accepted by everyone and the prospect is more worth looking forward to.

This kind of websites all have the same feature: a single boutique consumption is launched every day, covering training courses, outdoor activities, catering and other service industries. If users are interested in group buying, they can click the buy button to make up the minimum number of people in a limited time, so that netizens can enjoy the ultra-low group buying price and get coupons by downloading, printing and sending text messages. , and use coupons for consumption.

The larger group buying networks include Meituan, Shoula, Yier, Mino, Sohu Love Family Group, F Group, 24 coupons, Full House Red, Rice Group, Didi Group, QQ Group, Aibang Group, Sina Group, Wo Wo Group and so on ~ ~ ~

As a new way of consumption, online group buying has no relevant rules to restrict it at present, so fraud cases are also common. In this regard, as a way of consumption, online group buying should be considered carefully when consumers choose online group buying to obtain price concessions.

In order to ensure shopping safety, consumers should carefully choose the group buying platform while choosing the group buying with favorable price. Choosing a professional and reputable platform to initiate or participate in group buying can improve the safety factor of online shopping, and the quality and after-sales service of group buying products can also be guaranteed.

There are many small groups whose products are of poor quality. It is simply that online shop sellers have changed their forms to make money, and things are not cheap. Try to buy a big group, which is more reliable and guaranteed after sale.