It is necessary to pay attention to the location of catering business.
For those who have entrepreneurial dreams, catering business has almost become the preferred entrepreneurial project, but many people have to leave early for various reasons, leaving many regrets. As the saying goes, "everything is difficult at the beginning", the opening situation will affect the future development of the restaurant, and the location is one of the important factors for the development of the store. Today, Xiao Yuan, who joined Yuan Ji Chinese hamburger, will talk with you about the basic matters that should be paid attention to when opening a store.
Attention should be paid to transferring stores
Many people are looking for transferring stores, so they need to pay more attention when transferring other people's stores, especially paying attention to three situations:
Diners must pay attention to the matters needing attention in the location of opening stores, and don't wait until the business is sluggish to regret it
First, shops facing adjustment in the business circle, such as overall renovation, demolition and road reconstruction, may lead to fewer people.
second, whether all the money that should be paid by the store has been paid clearly, and whether the water, electricity and various licenses are complete.
Third, certificates such as hygiene permit, similar permit, catering permit and environmental protection permit are inevitable. If residents complain because of these problems, then this store need not be opened.
2. Precautions for similar competition
The fierce competition in the catering industry in the business circle, the increasing proportion of catering formats and the serious homogenization of catering are the main problems that lead to fierce competition. Some people think that competition means that there are customers and markets, but it should be noted that if there are already similar big brands in the business circle, that long time means that your customers may be attracted by others.
Therefore, when we investigate the location of the store, we need to consider the situation of people flow, consumer groups, and the situation of similar restaurants nearby before making a decision.
3. Settle in a new business district
Restaurants may face two situations when they settle in a new business district. One is that the business district is getting hot, and the flow of people is increasing day by day, taking the lead and earning a lot of money; Another is that the business circle has not developed, the door is cold, and business is getting harder every day.
Therefore, entrepreneurs must be conscious when they enter a new business circle. Even if a new business circle can develop in the future, it still needs a process of accumulating popularity. The future prospect of the new business circle is unknown, which is a very dangerous bet for catering entrepreneurs, and so is shopping malls.
4. The location of the store in the street
The location of the store plays a decisive role in the life and death of the store. In the catering industry, there are some sayings about the location of the store, such as Jinjiao, Silver Edge and Grass Belly.
Forget about Jinjiao, refer to the location of restaurants such as KFC and Starbucks, which is really not bad money.
the silver edge is the entrance of people on both sides of the street, that is, the place where customers who have just entered the commercial street are easy to stay and stay for a long time.
Grass belly refers to the middle part on both sides of the street. The passenger flow is scattered, and the desire to buy is reduced, which leads to the general business of the store.