While fewer friends go to the store to eat, filling the stomach is just a necessity, so everyone chooses to order takeout on the phone to reduce unnecessary contact. And the platform will send some coupons from time to time, in fact, cheaper than eating in the store.
If you don't have to leave your home, the meal is delivered to your hand, and it's cheap and good, who would still want to go to the store to spend money, especially those who are already the main takeaway business, see the opportunity to start pushing a lot of preferential activities, directly crushing the main snacks business.
It can be said that the epidemic has changed many people's original consumer attitudes and lifestyles. Some have made a killing, while others have lost a lot of money.
You have a takeout coupon, I have a group meal package, the catering industry between the open fight officially kicked off.
Doing business with friends know that customer flow is the basis. Without customers to buy single, all is in vain.
The physical stores on the major platforms offer discounted group-buying packages, which are actually designed to attract customers to the store. Like this 99 yuan group purchase package, you can eat hot signature dishes in the store. I think many people are willing to give it a try.
When customers come to the store, they have a chance to dig deeper and win them over through delicious food and quality service.
But group-buying packages usually have some restrictions, such as they must be used in the lobby, only one coupon can be used at a time, and they can't be used on holidays.
These restrictions are not harsh and are acceptable to consumers. For merchants, the use of group-buying package hall can create an atmosphere of booming business, in case the food is not enough, customers will have some additional consumption, including drinks and so on.
These are all revenue from customer traffic. Without this group buy, you might actually have to look at the empty hall every day and figure out when to sublet.
Since all businesses are offering group-buy packages with their own specialties, it's up to you to see who can stand out in the new round of competition.
The environment is not good, and it is a critical time for the survival of the fittest. I've experienced many group-buy packages, and honestly, the owners really didn't show any lack of care just because it was a group buy.
And the flavors in the group-buy packages are the same as the original price order, no cutting corners because the food is discounted, which I
All the merchants also see this and discover the power of the online world, so they'd rather not make money or make less money, but also make the consumer happy with the food.
But I think even if the group-buying packages are now so cheap, the discount is so strong, merchants may still be a little bit of profit, after all, thin profits.