O2O closed loop refers to the docking and circulation to be realized between the two O's. Online marketing, publicity, promotion, to lead the flow of customers to the line to consume experience, to realize the transaction. But this is just an O2O mode of transaction, has not been done to close the loop, to do so, we must return to the line from the offline. Feedback from the offline user consumption experience, offline users lead to the online exchange, online experience and other behavior this is to achieve a closed loop, that is to say, from online to offline, and then back to the line.

In the field of life services, the user's behavior is not like commodity e-commerce in the online end, the user's behavior is split into two parts online and offline, from the platform's point of view, if you can't record all of the user's behavior, or missing a considerable part of the platform is likely to be worried about losing control of the merchant, that is, the loss of the bargaining power, the value of the platform will be small. The value of the platform will be small. Therefore, closed loop is a basic attribute of O2O platform, which is a very important difference between O2O platform and ordinary information platform. Related content can be Baidu forward-looking network to understand.