Since the media operation, you can do more than just write articles. To tell the truth, there is too much work involved in operation. (1) Writing ability is undeniable. Any self-media big coffee starts with writing articles. Writing articles from the media doesn't have to be a literary professional level, nor is it an academic competition, as long as you have the most basic writing organization ability. Genre also includes not only prose, poetry, argumentative essays, etc. , also should not be understood as writing a composition. In addition, there are press releases, business copy, etc. I believe that friends who have read WeChat official account articles can tell. Writing a copy is like playing a Rubik's cube. Before you know that the Rubik's Cube has a formula, it's just like those copywriters who explode friends. When you find the formula and understand the internal principle, you will find that writing a copy is not a terrible thing. Introduce the main points of several zero-based exercises: 1. Write a copy according to the product If you want to write a copy for the product now, you must first think clearly about "Who is the product suitable for?" What problems can be solved? What are the outstanding features? "After understanding this information, we can combine them with copywriting and express them accurately. 2. Write a copy according to the steps of operation and promotion. An operation often includes pre-heating, mid-term and post-publicity. Each stage needs different copywriting purposes. So before writing a copy, you need to know in advance which link it is responsible for in the whole promotion plan. What do you want to achieve? This is a valid copy. According to the user, writing a copy is to better promote our products to users. To achieve the goal, we must know "Who is the user? What do they care about? What are they familiar with? How to use product selling points to cut into user pain points? "So, figuring out the needs of users is far better than rhetoric. Before writing a copy according to the channel, we still have to consider where the copy is used. Write what? How much to write? How many words can this channel play? How big should the font size be? Under what circumstances will users read this copy? These factors will affect the final transformation effect of copywriting. (2) Reading ability Writing needs materials, inspiration and ideas. And these can only come from reading. You need to spend some time reading and recording relevant information, which can be said to be reading notes or sharing. For example, "logical thinking" is to write articles to introduce books and drive netizens to buy books to make money. Not only reading, but also keeping good articles. Take time to read them carefully and analyze what is good about them and why so many people read them. Strong reading ability provides strong support for writing. Network consciousness: What is network consciousness? It's not the feeling of online dating. All new media people should be sensitive to current events, understand what netizens are concerned about, and have comprehensive control over online language and online fashion trends. I am not exaggerating. Without this ability, I basically can't do new media well. (3) Data analysis The article you published is a demonstration of your value, and we can completely regard the article as a commodity. Commodities circulating online will be realized in the form of reading, sharing and accumulating fans. Of course, it will also drive advertising revenue and commodity purchase. An article brings so much data that we can't ignore it. The platform provides us with such tools, not decorations, so we should make good use of them. Analyze what kind of articles are easy to get fans, what kind of articles can increase reading to stick to fans, and what kind of products are more conducive to the transformation of fans. , can be obtained through the analysis of relevant data. Of course, data analysis is not a tool, but a way of thinking. What data analysis should do is to help products bring better results! (4) Ability to use all kinds of software. Some friends may be glad that they are not engaged in the photography industry from the media. I feel really embarrassed. It is better to write an article. What I want to say is that you are wrong. From the media industry, you are not lazy. There are too many things in the media industry. Even if you only do graphic work from the media, then you have to have a picture matching and typesetting. Then you need to use it in other jobs! For example, if a merchant asks you to cooperate in selling goods, he definitely needs pictures, but there are no pictures. You can't shoot or repair them yourself. What should you do? It is too expensive to find a professional. If you don't find it, you may miss a chance to make money. At this time, if you can shoot and repair films, will this list be won smoothly, will the cooperation fee be active, will the commission be improved, and will the cooperation period be long? If you have this ability, will it drive other businesses to find you? At that time, you can set up a photography studio without any problems. Two basic skills of media: (1) design: you don't know PS, CDR, image processing, matting and image rendering, so what new media do you do? New media should not only have the ability of image processing, but also have the ability of design aesthetics. If not, it can't be done. (2) Audio and video editing: It will be boring to send pictures and texts all day. What should I do? Change my taste! You have to learn how to make audio and video, PR, AE, AU and other new media. People have to know how to do it, don't you understand? Go and learn quickly. (5) Learning ability. Now the output of knowledge and content is very fast. As a self-media person, if he does not have the ability to learn, then a lot of new knowledge will not be understood and will be eliminated by society after a long time. At present, the self-media operation mode has been varied, and it is no longer limited to simple operation modes such as atlas and articles. Now there are more kinds of short video and audio operations. If they are confined to their own operating circles, the traffic will be gone. Therefore, it is also important to better operate the self-media learning ability! (6) Marketing ability planning: Every careful tweet of new media can be said to be an activity planning. To whom? Push what content? How to organize? Activity budget? Activity execution? Nothing can be left behind in the selection and distribution of gifts. Marketing: The articles written by new media every day are actually marketing soft articles, and the marketing target is your platform fans and potential users. Make different marketing strategies according to the user's attributes, learn to fall in love with the audience, and create a suitable marketing plan. User operation: new media editors should know who you are operating with, so as to grasp the needs of users, understand the audience, outline the portraits of users, and then strengthen communication with users in a targeted manner, so as to know how to chat with them and how to deal with them when they are teased by users. Learn more about the methods of self-media operation and accurate drainage, and pay attention to WeChat official account: accurate drainage of prospective brother (7) Practical mentality Many novices are very concerned about the amount of data, such as the amount of content reading and the amount of fans' attention. Once the data volume does not rise, then I will be more anxious, and this mentality is actually not conducive to my own operation. So what do we need to do? As a novice, we should hold a down-to-earth operation attitude, do a good job in content and follow the rules of the platform step by step. As long as the content is done, there will be fans and explosive articles. (8) The journey of a thousand miles to the ground begins with a single step. Execution is the cornerstone to test all ideas. Why put execution last? Because of the above seven skills, the last thing you should do is execution, which is the foundation. Only by doing all the above skills can you become a qualified self-media person. For example, if you want to learn PS now, you may spend some time looking for PS tutorials at first, then take some time to compare and screen out the ones that suit you best, and then start learning the courses, and then start looking for materials to practice after you are familiar with the operation of each button. What will people with strong execution do? He didn't have so much self-doubt, skipped all the preparation process and found a photo of himself directly, P on the head of a movie star, learning while doing. Is there any way to improve your execution? Summarize how to improve execution: ★ The clearer the goal, the easier it is to achieve ★ A clear goal includes: content, time to reach the standard, data KPI★ The achievement of the goal will guide the realization of the next goal.