25 Skills of Attracting Passenger Flow
20 skills to increase restaurant traffic, turnover and customer experience,
Today, we will answer your questions.
Bian Xiao of this station replied:
Answer the demand of restaurant to increase passenger flow: First of all, design a complete plan to increase passenger flow, even if it is only a simple idea, it should be written on paper. This has two advantages, one is to help restaurants have a better landing plan, and the other is to allow managers to improve and innovate in time. 2/7 restaurants need to increase passenger flow: improve service quality and increase passenger flow. Nowadays, most consumer groups pay attention to experience and participation. Let customers feel at home, and let customers feel and think about coming back next time. Therefore, we should improve the service quality, smile and serve with heart. 3/7 restaurants need to increase passenger flow: work hard on dishes and styles. To increase passenger flow, we need to learn how to innovate dishes, not just old dishes, but try more. This requires the whole team to treat it carefully, study it well, and design dishes and styles according to the preferences of the target customer groups. 4/7 restaurants need to increase passenger flow: learn to expand their influence by propaganda. If you want to increase passenger flow, you need to expand publicity and promote your own food and beverage outlets through online and offline channels and platforms.
With the development of economy, more and more people join the health care industry, so what is the secret of opening your own health care center to attract customers? Anna Li has 23 years of clinical experience in the beauty industry. After 23 years of hard work, she has a mature management and operation system. The following are the secrets of attracting customers shared by Anali Midao: 1. Basic knowledge consultation of beauty. If beauticians can't provide beauty and health consultation, they can't establish a professional image, and customers naturally won't "enjoy" health care services with peace of mind, so customer churn becomes an inevitable phenomenon. 2. Have a safe, quiet and comfortable environment "Birds of a feather flock together, birds of a feather flock together". When choosing a health center, customers should first pay attention to the environment and atmosphere of the health center. As long as the environment can meet the requirements of attracting customers into the door, customers can have the behavior of "enjoying health care services" and realize the products and technologies of health centers. 3. The atmosphere full of enthusiasm and freshness is the biggest psychological inducement to affect people's hearts and infect customers. In other words, the environment attracts customers and the atmosphere infects customers. The enthusiasm and vitality in the health pavilion will make customers want to enjoy it; The freshness brings surprises to customers, makes them realize the thoughtfulness of the health center and plays a role in retaining old customers. 4. Customers' life information enables customers to get many useful suggestions while enjoying the services of health centers. Such as: clothing matching, makeup, family finance, home layout, body care, children's education and so on. In this way, customers have the idea of "value for money" and spend at least the same amount of money, which is the best feeling of this family. 5. Relieve emotions and relax. The pace of modern people's life is accelerating, and the pressure of life and work is increasing. Therefore, the health center should pay more attention to the environment, atmosphere and beauty care services, so that customers can have a leisure place to "relieve their emotions and relax". 6. Rebuilding customer temperament and confidence Many customers of the Health Center are from work, business or specific needs. And some guests have an inferiority complex. So the health center can't just stay on skin care. What's more important is to calm customers' hearts and make them happy. Let customers rebuild their self-confidence and show their inner temperament through health care. 7. Safe products and excellent technology products and technologies are the most basic elements of a health pavilion. When choosing a product, we should not only pay attention to the purchase price, but also consider the safety of the product first. 8. Excellent service quality The excellent service of the health center is not only reflected in good products, good technology, good effect and good reception skills. , including internal and external hygiene, equipment and instruments, promotional activities, etiquette and professional knowledge. The above are the secrets of Analimidao in the process of running the health center, hoping to help everyone. Anali Midao has been focusing on the diligent exploration of China ancient beauty and health culture, inheriting the essence of oriental beauty culture, and integrating it into Midao beauty and skin care products. Classic brands such as "Miliao" and "rinas" are the best manifestations. Annali Beauty Company takes spreading the beauty culture of Midao as its own responsibility, adhering to the permanent business philosophy of "creating value by service, striving for initiative by speed and winning advantages by innovation". Annali Beauty Company has a professional sales team, perfect after-sales service system and uninterrupted logistics distribution system. Customer management, market research and supervision are a professional management team of Midao beauty and skin care products. Join Analimi Road to make your operation worry-free. Obtaining documents is more convenient to use, as long as you give customers enough discounts, without too many tricks! I have done a free delivery activity before. The activity seems to be losing money, but it became popular after two steps, with a lot of old customers and good results. The details of the whole activity are put in the comments below. You can refer to the animation tea shop in the process of cultivating new customers into repeat customers. Honest service is the most important. Honesty is always the value that tea shops should put first. Without honesty, wealth will never come. Once customers perceive the suspicion of being cheated by the tea shop, the image cognition of the tea shop will immediately decrease, and when the tea shop recommends services to customers in the future, it will also be questioned by customers, which is very unfavorable for the follow-up work of the tea shop. As a catering industry, tea shops have higher requirements for integrity. Only honesty can win a good reputation for tea shops and bring more loyal customers. The quality of tea shop products is also very important. The high quality of milk tea products is the basis for the long-term development of milk tea shops. Only by laying a good foundation can milk tea develop steadily. If a milk tea product is not accepted by the public, no amount of efforts will be useless. No matter how good the brand image of milk tea is, but the products are criticized by consumers, such a milk tea shop will not develop for a long time. Not to mention having repeat customers. In the operation of tea shops, we should learn to use emotional marketing reasonably. Make a file of all customers who have consumed, including some basic information of customers. Sending some blessings on some festivals or customers' birthdays will definitely make customers feel warm. This will also increase customers' familiarity and goodwill towards their own milk tea, and it is just around the corner to come to the milk tea shop again. What should I do if I run a tea shop and can't keep repeat customers? Tea shops should make rational use of membership cards in the course of operation, which is also the key to cultivating customers. You can help customers with more money to apply for membership cards for free, and their membership cards can earn points. If you earn more points, you can use cash directly, or hold some membership activities regularly. Members can buy milk tea drinks and send pendants for free. Maybe many people don't want to drink milk tea but like pendants, or many people simply have membership cards. If you open an ordinary drink shop, it has no characteristics and the competition pressure is great. Animation industry is now a sunrise industry in China, with a bright future. Most people who drink milk tea are young people, especially after 80 s and 90 s. They like personalized and fashionable products, and they grew up watching cartoons. If there is an anime tea shop that combines anime tea with anime, it will attract more users. 1. Sales Steps When customers walk into the store and start to notice the goods sold in the store, it marks that the sales have entered the first stage, which is the first step of sales success! The psychological "blind browsing" of customers means that customers walk into the store to understand and browse at will. There is no "demand" at this time, and their desire for goods is very low. Sales focus summarizes the highlights of each product in one sentence, attracts the customer's attention and stimulates his interest in one sentence. Explain in time when customers look around. 2. The second step of sales is that customers are "curious" and open-minded, indicating that they are curious about goods and are willing to be introduced by sales staff. Behavior characteristics stop, stare, reach out and touch the goods, ask simple questions.
At this time, customers have a good impression on shops and sales staff. Customers start to stop in front of a product, even touch it with their hands and ask some simple questions. The focus of sales is "introduction". On the basis of one-sentence sales just now, further state the selling point of this product in concise language, and strengthen the strength and credibility of one-sentence sales with a supporting point of view. At the same time, the most important thing at this stage is to "stimulate interest" through commodity perception. 3. Three-step sales customers' psychological "interest", thus producing intimacy and affection for the goods. They began to unconsciously imagine: "If I have that kind of behavior characteristics", "Require" to follow the sales staff, show interest in listening, and be willing to sit down and talk, read picture books, talk more and ask some questions related to commodities.
At this stage, customers sometimes reveal a lot of their personal information, because they can talk to each other, so they spread it to the "recommendation" of the sales staff. The focus of sales is "auxiliary association", that is, using all available sales props to help customers associate. 4. Four-step sales customers psychologically "express their love" and show their love for the goods, but they have no motivation to buy, that is, "yet I feel the harmonious heart-beat of the Sacred Unicorn". Behavior characteristics "Ask the price carefully" The asking price at this time shows that customers measure their needs through price. Sales focus on "promoting desire", emphasizing the brand and quality of goods, while intelligently explaining prices. 5. Five steps of sales: customers' psychological "desire to buy". At this time, customers have already had the desire to buy goods through previous understanding. Behavioral characteristics "Sitting at the information desk, talking about price and demand" Customers take the initiative to sit at the information desk and make a comprehensive evaluation of the price of goods and their own needs. Sales focus on commodity brands, emphasizing the evaluation and recommendation of professionals. 6. Six-step sales customers are psychologically "hesitant", making repeated choices and uncertain claims. Behavioral characteristics Behavioral characteristics "Bargaining and Bargaining" require giving members prices or gifts, picking out many "faults" and "problems" of goods, complaining that it is inconvenient to use, but saying that it is not urgent. By lowering the evaluation of goods, the purpose of bargaining and bargaining is achieved. The focus of sales is to "eliminate worries", and list the recent buyers with his/her identity and role. The seven-step sales customer's psychological "purchase decision" has already produced a purchase decision. Behavioral characteristics "care about after-sales service" ask some questions about product use, life cycle, return and warranty. The focus of sales is "conformity effect". At this time, it is just a kind of psychological pressure release after making a major decision. The client just wants someone to tell him that he really made the right decision.