It is understood that Zhang Yong, founder of Haidilao, 197 1 was born in Jianyang County, Sichuan Province. I worked as an electric welder, ate mala Tang, and decided to do some business in a down-to-earth manner, so I found some friends to scrape together 8000 yuan to open a hot pot restaurant in Jianyang, which is the prototype of Haidilao.
The catering industry, unless there is master chef, can't make super-first-class dishes, and the food quality of those large catering brands is not much higher than that of the same type. Therefore, the improvement of the quality of a standardized and streamlined restaurant like Haidilao can only be reflected in the quality of service.
The operation mode of Haidilao is that service is king and customers are truly regarded as gods. Imagine that a restaurant can provide a crib for babies, a sneeze can immediately provide you with ginger soup, and you can paint your nails and shine your shoes for free. This considerate and even "disgusting" service mode has undoubtedly warmed the hearts of customers and brought them closer.
People will naturally have a good appetite when they are in a good mood, and when they feel comfortable in a restaurant, they will subconsciously continue to choose this restaurant. Haidilao's super-standard service quality has been recognized and praised by customers, thus having a large number of repeat customers.
In the catering industry, enough repeat customers will always be the decisive factor for its development and growth. When people identify a brand, the number of repeat customers will increase with the development of the brand, and Haidilao, which has a good reputation, can develop into a giant in the catering industry after more than 20 years.