And offline enterprises, relatively more specialized in the middle two things. Warm service, fiddling with the shelves, in order to be able to improve the conversion rate. Bought a pair of shoes, and then let you take two pairs of socks by the way, in order to be able to increase the unit price. These, they have studied a lot. However, the flow and repurchase of these two things, has been a big pain point for the enterprise.
On May 29, Yourzine held a MENLO new retail meetup, announcing important upgrades and iterations in solutions, products, and services. Among them, Yourzine Enterprise Micro Assistant, Yourzine Shopping Assistant, Yourzine CRM and other products and solutions can better help merchants to realize efficient traffic management, member management, and help merchants to bring the 3 major growths of global performance growth, effective customer growth, and customer full lifecycle value.
Traffic, locked in the lot. The most important factor in the operation of offline businesses is the location, the location is not good, the ceiling is there. Repurchase rate, can only rely on the "welcome to the next visit". But where to find new traffic, consumers are not really come back, they do not have any good way.
Nowadays, because of the change of consumer habits, the flow of contacts has become more, the flow is more decentralized. Who helps downline retail merchants to take on this decentralized traffic at various touch points. It may be a good choice to leave it to the SaaS service provider, Yourzine. Yourzine can help enterprises and merchants to quickly build their own trading platforms, but also docked WeChat, Shutterstock, Tiger, Stranger, microblogging and other social platforms to help enterprises and merchants to get decentralized traffic.
The question that immediately follows is: how to manage this traffic? For example: the distribution of online benefits; franchisees, directly-managed stores and the headquarters of the control issues.
In the case of the awesome enterprise WeChat assistant, for example, in response to the online distribution of benefits, the enterprise micro-assistant can help each shopper to generate their own exclusive QR code. Regardless of whether the customer is online or offline, after recognizing the QR code, you can permanently bind the guide and the customer's relationship.
The merchant, DuoXiAi, uses Yourzine's Enterprise Micro Assistant to manage the increase of buyers, and at the same time incentivizes buyers with the "Ranking" function. 1 month, buyers increased the number of friends by more than 60,000, and the online sales performance increased by 400%.
To solve the problem of order distribution between stores, Yourzine WeChat Assistant can provide the store's live code, and when consumers scan the code, it will automatically recognize the store's location according to the LBS location, and add the store manager's WeChat automatically.
After solving the traffic source and management problem, how to improve consumer repurchase?
In fact, to do a good job of membership, there are two very important points: first, to be able to label and categorize the user, and second, to have the tools and methods to do targeted operations. Only by doing this can we truly realize digital operation. And these, in the CRM system, merchants can be automatically labeled. The system is preset with 6 labeling dimensions: last consumption time, consumption times, consumption amount, unit price, number of points, and purchase of designated goods. The system allows businesses to personalize and target their operations.
The net red cake brand "Panda Not Going" has gotten good results by using the crowd operation function of Yourzine. It used to push recent promotional activities and customer service messages to users who "interacted with the public number within 48 hours but did not place an order". This action alone, to the panda does not go to bring additional single-month performance, reached nearly 2.6 million.
In addition to marking the user, what other customer acquisition transformation can be realized? The answer is tools and gameplay. Yourzine provides cracking tools for merchants' private traffic operation, and develops activity-based gameplay such as spike, lucky draw, and promotion, so that merchants can target user recall and promotion according to user tags.
At the Menlo New Retail Conference, in addition to releasing a series of tools to improve the efficiency of traffic conversion, there was also a fusion and iteration around the all-round needs of merchants. ONE strategy is the highlight of the integrated upgrade of Mozilla. What it wants to do is to open up the information silos between the internal systems of merchants, and open up the inventory management, customer management and logistics management of merchants, so as to build an integrated digital capability. As the latest declaration of Bai Crow, CEO of Yourzine, said, "You only need to focus on managing your own customers, and leave all other complexities to Yourzine."