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How to distinguish between pop-ups, lead-in models and profit models
First of all, it is the explosive models. As the name suggests, the explosive is a very hot product, high traffic, high exposure, high order volume is its specific performance, but such a product is not a source of profit. Maybe someone will ask, since the explosive orders and traffic are so high, why is not a source of profit? Because, in general, to achieve a high flow, high order products, the price is relatively not high, so that the direct impact is to bring low profits to the store, for such products, it is recommended that each store set 1-2 pieces. Sellers in the early stages of building explosive should minimize the profit, do not make a profit to prepare, so that it is convenient to build explosive products. The profit margin expectation of the pop-up should be set at -1% to 0, that is to say, the pop-up product is expected to lose 1%. The discount of the explosive products is set at more than 50%, so that it is convenient for the products to sign up to participate in the platform activities of the speed sell pass, such as the platform promotion as well as the whole store discount.

Second is the diversion paragraph. The attraction paragraph refers to the product in order to bring traffic to the store and store goods. Again, such products cannot be overpriced, and typically profit is expected to be 0 to 1%. Lead generation is also not a major source of profit, it is usually not profitable or very profitable, so it is recommended to set up 5 pieces per store. In this way, the seller's cost investment requirements will not be too high. The discount space for diversion model products can be set at about 30% to 50%. With such a price, you will not be limited by the discount space when signing up for the activities of the speed seller platform. And then with the pop-up products, there will be a very good effect.

Lastly, the profit model. The operation of a store can not be separated from the benefits, profit paragraph is the main profitable products. Generally speaking, in addition to the explosive and diversion models, the store other products are profit models. Profit margins will be determined by the seller's valuation of the expected profitability of the goods, although the flow of such products is not much, but the product is highly profitable. Of course, these products should also be reserved discount space, which is in order to comply with the platform launched in the speed sell through promotion discount activities, discount space can be reserved 5% -20%. With such a discount space, it is convenient to profit models to catch up with the platform's peak traffic.