1. Marketing Annual Work Report
I. Main achievements: 165438+OctoberNo. 15 to 165438+1October 30th, and16 days * * * sold more than 90,000, with an average of nearly 6,000. Although there are only over 90,000 brands, Qian Qiu's brand has become very famous in Lianyungang. In the past few days, there have been many repeat customers, not only turning back but also introducing her friends.
Second, the main experience
There are many brands of sweaters in Lianyungang, such as Hermans, Hengyuanxiang, Zhu Laoda, Pierre Cardin and montague ... Compared with them, Qian Qiu is a new brand in Lianyungang. According to the inquiry, bosses earned more than 40,000 in Kowloon in June 165438+ 10, Pierre Cardin and Montague earned more than 70,000, and Hermans and Hengyuanxiang earned more than 70,000. Analyze the reasons for the above sales:
1, the new store opened, and the company's activities were very strong.
2, the price is reasonable, and the general working class can accept it.
3. Customers who have passed the early autumn have a very high evaluation of the early autumn. This is a group of loyal old customers.
4. The previous sweaters gave people the impression that the style was very old-fashioned, the color was very old-fashioned, nothing new, almost the same. In early autumn, the design style is gentle and elegant, giving customers a bright feeling. Therefore, early autumn can improve sales performance in this short period of 16 days.
Third, communication needs to be improved.
1, through observation, it can be found that no matter what brand, the clerk in a good store must be full of energy and high morale. This kind of incentive must be completed through the internal reward and punishment mechanism. Therefore, a reward system has been established for sales staff, and I hope the company can give support and understanding in this respect. In fact, there are not many rewards, but they can stimulate a person's motivation. With motivation, there will be sales, and with sales, there will be turnover.
Many customers are asking if your VIP is only on sale. There are no other activities, such as points or rebates. We all mean it's just opened now, it's just a discount. There will be some membership activities in the future. Actually, we don't know much about it either. Although it is only a small question, I hope everyone can give an answer.
2. Marketing annual work report
At the beginning of the new year, the first bell of XX year has already rung there. Looking back, XX years, all the gains and losses are panoramic. That's right. XX years have passed, and when the year is coming to an end, some people may be happy and others may be worried. But whether we are happy or worried, since we have an appointment with 20xx, we should be prepared psychologically. No matter how much you gained or lost before, it's already in the past. So, from now on, plan tomorrow and do well today. "Today" is always the "tomorrow" that people who died yesterday hope for.
It's been a long time since I joined the company in April, XX. To tell the truth, I fell in love with this job and learned a lot of social knowledge and experience from it. In the past six months, I have grown from a layman to proficient in business processes, customer reception, negotiation and so on. Thank you, dear colleagues and the company for your strong training and support.
During the period, * * * received customer seats, including housing, and the transaction number was: unilateral buying and selling, unilateral leasing, and realized sales performance in RMB. The clients and houses received these days are ok, but the completion performance is not satisfactory. Therefore, the work itself still has many shortcomings.
I quarreled with the customer along the way and was scolded by the customer; Have had unpleasant experiences for customers and peers, and so on. However, none of this has affected my enthusiasm for work. Because "knowledge is not as good as action, action is not as good as love, and love is not as good as joy"!
To tell the truth, it is deceptive to say that the mentality has not fluctuated during the period. In today's market, many colleagues and peers have chosen to give up. As we all know, no matter what you do, "persistence is very important" and "persistence is victory"! Really, the sadness of life is nothing more than giving up what should not be given up easily and stubbornly insisting on what should not be adhered to! However, I firmly believe! My insistence is right and reliable!
20xx is here as scheduled! Therefore, no matter what XX did, it has become a memory. From now on, meet the new challenges of 20xx with a brand-new mental outlook! Continue the good things of XX years, abandon the bad things of XX years, and fully complete the work of 20xx years! In the new year, complete new challenges with a new working attitude!
3. Marketing annual work report
Busy work unconsciously ushered in a new year. Looking back on my four-month working experience in the company, I joined the company in August and worked in sales, which won the trust of the company leaders and served as the sales manager. The sales department is the window of the company, and the sales department is the front line of the company. As the leader of the sales team, I know the importance of doing this job well. Since I took over the sales work, I first learned and sorted out some customer problems left over from the original work, enriched the sales scene, and then learned about the customer groups targeted by the project. I think to improve sales performance, we must first understand our customer groups and the direction of customer concern and trust. Through these publicity, we will definitely arouse customers' voices. Thus, it enriches the revision of sales cases, outdoor publicity, outdoor huge advertisements and leaflets. So as to change the visual impact of customers on their homes in China, and once this step is completed, we will tap potential customers again. After that, I got to know and communicate with every salesperson in the sales department. There are old employees and new employees (not formally employed). It is difficult for old employees to meet their own quality and requirements, and it is really difficult to drive new employees. I think this kind of team is too scattered. Although everyone is gold in some ways, they must get together to have energy. After seeing this situation, I called the whole sales team together. We have meetings, discussions and exchanges, and everyone has to talk. I want to change this team through various channels. Change your original work attitude and understanding of sales work. Enhance their sense of urgency. So as to achieve a strong sales team. Although many discordant factors were encountered in the reform, with the support of the company leaders, a certain goal was finally achieved. I raised the price once, adjusted the discount twice and sold 82 suites in four months.
The result of Qi Xin's concerted efforts. Furthermore, cultivating the company's own sales team is a kind of wealth accumulation.
The sales department has gone from a dozen people to seven or eight people to five people now. Although the number of people is decreasing, the job performance has not decreased with the decrease of each job task. So the strength of the team is infinite. The real estate market is ups and downs. As front-line salespeople, they should know the local real estate market like the back of their hands. For competitive real estate, we should know ourselves, be competitors and learn from them, and establish our own unique characteristics.
Looking back on the work of these months, the support of company leaders is the most important, and the fighting spirit of company leaders deeply shocked me. I hope that in the future work, the company leaders can create more learning and exercise platforms for us, so that each of us can go up a storey still higher.
20xx is brilliant, meaningful, valuable and rewarding for Jiayuan Company. Everyone in jiayuan is making progress. I think under the leadership of the company, there will be new breakthroughs, new weather and a more brilliant tomorrow.
4. Marketing annual work report
Xx years have passed in a blink of an eye, and I have been selling photo studios online for a year. How time flies. I didn't know how to do online sales from the beginning, and now my department has successfully completed the annual performance of 1.78 million in xx. This year has really grown up a lot. For xx brand year, our planning department has set a goal of one million. After Teacher Yin came to give us a class in April, our department was full of confidence and added 500,000 yuan to the annual target. In fact, this goal is not very high. However, for our newly established department and everyone who is not familiar with online sales, we are still a little worried, just don't want to give up. Since we have set such a goal, we must work hard to accomplish it.
In the month of June+10, 5438, our performance was very unsatisfactory. In February, due to the activities, our performance was quite impressive, and we made more than 200,000 yuan. Planning was ok, but it was combined with offline activities. I'm not very satisfied myself, because what we want is to open up the online market, so we haven't succeeded yet, and we must continue to work hard.
On the Internet, we do Baidu bidding and gradually increase the search volume through keyword strategy. The celebrity endorsement voting on the website has increased our visits, so the average performance in the next month can reach 10 to150,000, and the department is slowly on the right track. Brand year focuses on quality, not only to ensure quantity, but also quality is the key. We are very strict about the image of the website, the rhetoric of online consultation, the image of the store and the image of the staff.
Xx years, I really don't want to describe it too much, because this year I have been happy, sad, tried and struggled. The Happy Bride Competition in July made my whole nerves tense. This is my first time to lead a team. To be honest, I'm too afraid of failure. Maybe I've succeeded too much before, and I haven't encountered many setbacks before because I don't have much experience. At home, I have parents to help me. I had Li Jie when I opened my own shop. When I encounter a problem, her is my first thought. I just want to be with her and be myself. In the case of leading the team, I know that this is not a personal matter. My every move, my mood changes, are watched. I want to give others confidence. No matter how tired you are, you should be full of energy. During that time, I really cried many times. I can't finish my performance every day. Every player shouts tired. I didn't rest for a month and went to work every day. But I can't cry in the company. When I got home, I was still thinking about how to perform. I can't give up. I must make the players full of confidence. Although I didn't finish my performance in that competition, I worked hard and survived.
Everything seems to have happened yesterday. President Jiang said that I don't want anyone to regret when writing the summary, because it's all over, and I will regret it when summing up. We are no longer qualified, and the result of everything has happened and become a fact, so even if there is something I haven't done well in xx, what has been successful has passed. So what we need to grasp is that now, every failure and experience is pushing us forward. Think about our five-year plan. What we want is to keep refueling and get closer and closer to the goal.
Xx is a crucial year, and now the three major brands of the company are already playing the Internet. What should we do if our planning department doesn't work hard? Others are doing our market, so we can only move forward, run our own department as a company and focus on our own goals. What we want is performance rather than market, so we must cast a wider net. The performance of the exhibition industry of the Planning Department is also crucial. Work hard not only online, but also offline. Since we can do it offline, why should we put down our offline? Therefore, if we focus on achieving performance goals, the planning department will be stronger.
5. Marketing annual work report
I think the development of the company next year is inseparable from the overall quality of all employees, the company's strategic policy, the policy support of manufacturers and individual efforts. Improving the standard of execution, establishing a "bright sword" sales team and good working habits are the key to our work. Our sales department has confidence and determination to create new glory for the company within 20 years! I. Market analysis
The market is good and the situation is grim. Through the decline in the sales of self-owned brand cars this year, manufacturers will definitely adjust their coping strategies. Next year will be a year of great achievements. Internally, we should strengthen our quality and shape our image externally. Build an iron team with iron discipline and fight a beautiful ambush. If we don't do a good job in sales in the next year, we are likely to lose this development opportunity.
Two. Work plan for 20__
In next year's work plan, we will focus on the following tasks:
1. Establish a sales team that is familiar with business, high-quality, efficient and relatively stable.
Talent is the most valuable resource of an enterprise, and all sales achievements come from having an excellent sales team. Establishing a cohesive, effective and high-quality sales team is the foundation of an enterprise. Only through high-quality and efficient sales staff can we not only increase the sales of automobiles, but also bring the added value of insurance, house purchase and decoration to a new level. Set up a harmonious and efficient sales team as a major task for next year.
2. Improve the sales system and establish a clear and systematic management method.
Sales management is a long-standing problem in enterprises, and the attendance of sales staff and meeting customers are in a state of laissez-faire. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership. Strengthen the execution of sales staff, thus improving work efficiency.
3, improve the quality of personnel, business ability
The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to raise their professional ability to a new level.
4. Establish new sales models and channels.
Grasp the development of insurance and decoration sales model, and make a perfect plan. At the same time, explore new sales channels, make good use of the company's existing resources, and cooperate with in-store sales, telephone sales, invitation sales and auto show sales.
According to the sales task issued by the company, the task is decomposed into sales consultants and then into months, weeks and days according to the specific situation; And improve sales performance on the basis of completing sales tasks. We will lead all employees in the sales department to do their best to achieve the goal.
5. Take the overall situation into consideration and obey the company strategy.
In the future, before making every decision, we should consider the opinions and decisions of the company leaders and abide by the leaders' decisions on various businesses. When you have differences in your work, you should calm down and resolve them through consultation. As long as we can always sum up experience and lessons, give full play to our strengths, correct our shortcomings, consciously put ourselves under the supervision of the company and customers, work hard and set an example. I believe there will be a higher and newer development.
Third, make persistent efforts to meet new challenges.
Looking back on the past year, all the business personnel in our sales department worked hard, United and cooperated, and made positive progress, and achieved good sales performance. Achievements belong to the past. Looking forward to the future, the road ahead of the sales department is longer, more difficult and more arduous. All the business personnel in our sales department unanimously stated that they must give full play to their enthusiasm, initiative and creativity, perform their duties, go all out to do a good job in the sales of 20__, deeply understand the dynamics of the electronics industry, further develop and consolidate the domestic market, and create higher sales performance for the company.