Abstract: The importance of enterprise financial management With the constant change of economic situation and the gradual improvement of modern enterprise system, a good modern enterprise should be an organization composed of many subsystems such as personnel management, production management, marketing management and financial accounting management. Among them, financial accounting is the foundation and support of various management activities, and enterprise managers need to make correct decisions according to the data provided by the financial department. Some experts said: "In the new era, finance plays the role of' warehouse', and any intellectual capital will eventually be transformed into finance". It can be seen that the value of financial management and its important role in enterprises. This paper puts forward several views on how to do a good job in enterprise management. First, the importance of doing a good job in enterprise financial management (1) Paying attention to people's development and management concepts is the basic trend of modern enterprise management development and the objective requirement of the era of knowledge economy. With the advent of the era of knowledge economy, the concept of people-oriented financial management has been deeply rooted in people's hearts, and every financial activity in enterprise management is initiated, operated and managed by people. Therefore, the development of enterprises directly depends on the strength of financial management, that is, on the knowledge, wisdom and efforts of financial personnel. Doing a good job in financial management and establishing a clear financial operation mechanism are the basic requirements for enterprises to effectively carry out various tasks. (2) Financial management, as a means of management, runs through all aspects of business activities to ensure the realization of the goal of maximizing enterprise value. Linking financial management with business activities can ensure that there will be no major capital problems in marketing activities, closely grasp the capital trends, and increase the management and supervision of corporate debt, assets, investment recovery, cash return and asset appreciation. (3) Scientific financial management ensures that enterprises expand production while operating normally, and promotes the development of enterprises. Financial management can guide the in-depth development of various management work, and comprehensively reflect the process and final results of various management work, formulate financial plans according to the overall goal and actual situation of enterprises, control costs, and maximize resource utilization; At the same time, it can also prevent unnecessary expenses and waste in the production process. (4) Perfect financial management system is an important guarantee for enterprise competition. Under the new economic situation, the cooperation between enterprises in the international community is deepening day by day. Automobile, network, telecommunications, finance, insurance and some manufacturing industries are integrated with each other and develop together. Although the competitors in the past have turned into partners, the competition between them still exists. Therefore, a scientific and perfect management system can greatly enhance the competitive strength of enterprises and escort them. (1) Cooperate closely with other departments. If the financial department is separated from other management departments, and financial management cannot be extended to all management work, then financial management will become a tree without roots, and its role will not be brought into play, forming a "two-sided" management and production will bring great hidden dangers to enterprises. (2) Have a high-level financial team, and constantly strengthen the legal concept of financial personnel while strengthening team building. The professional level of financial personnel in some enterprises is relatively low, the account setting is chaotic, and the operation of opening and handing over account books is not standardized and correct. Some financial personnel lost their professional ethics due to their own reasons or external pressure, and did not record accounts truthfully. Even the phenomenon of modifying accounts privately, making false accounts and misappropriating public funds has seriously affected the role that financial management should play in enterprise management. Financial personnel are the realistic executors of financial management, which plays a vital role in whether financial management can exert its effects. Therefore, accountants must work in accordance with accounting laws, regulations and enterprise systems to ensure that the accounting information provided is legal, true, accurate, timely and complete. Enterprises should strictly screen in the process of recruiting financial personnel; Do a good job of supervision in the work; And to continuously improve the professional quality of financial staff, organize regular training, assessment, etc. (3) A complete and standardized financial management system is a necessary condition to ensure the normal operation and development of an enterprise. "If a worker wants to do a good job, he must sharpen his tools first". A good financial management system is an important weapon for the development of an enterprise. Only when the enterprise truly manages the original voucher records, quota management, measurement and acceptance, etc., can it be well documented and measured; In the financial department, the responsibilities, authority and post division are clear; Only when the accounting procedures are orderly and the audit system is strict and transparent can it really play its main role, better supervise the work of various departments and promote the development of enterprises. (4) Strengthen fund management. Many enterprise managers attach importance to funds, but ignore the important role of fund management. Without scientific use of funds, funds are insufficient or idle, which reduces the utilization rate, hinders the circulation of funds and greatly reduces the generation of corporate profits. Cash is like human blood to enterprises. If the cash flow of an enterprise breaks, it will only be closed down. The consumption of funds is related to the production cost and competitiveness of enterprises. If the front line is stretched too long just to occupy the market, resulting in cash lock-up, then the turnover of enterprises will inevitably be inconvenient; Inventory and accounts receivable are inversely proportional to cash. If there is no good financial control, it will lead to cost waste, wrong decision-making, repeated purchase, etc., which will increase the accounts receivable of the enterprise and cause losses, and eventually the cash flow will break and the enterprise will collapse. Enterprises should divide the control of cash flow into pre-event, in-event and post-event: make a budget in advance, analyze the deviation in the event and improve it in time, and summarize it afterwards. Avoid excessive capital investment, difficult recovery and long-term detention, which will affect the development of enterprises. (5) Non-financial workers know the skills and methods of modern financial management, but they can't interfere with financial management. Non-financial personnel's understanding of financial management system will promote the smooth development of all work in enterprises. First of all, we should recognize the importance of finance, understand the main work content of financial management, learn to read financial statements and understand the situation of enterprises through statements. Secondly, to get out of the misconception, financial management is not just about money. Think that everything will be fine as long as you control the money, but ignore the importance of accounting. So "paying more attention to capital than accounting" can't really save money and reduce consumption, and "money" can't be controlled. Third, the financial department of many enterprises is in charge of the manager or his relatives from the initial stage of business, and the financial power is "grasped by one hand", which leads to the failure of financial management and lays a hidden danger for the long-term development of enterprises. Only when the financial department of an enterprise has a perfect system, scientific management and high-level financial personnel can it fully mobilize the enthusiasm of all parties, continuously enhance the economic strength of the enterprise, make the enterprise invincible in the fierce market competition and seek greater and further development for the enterprise. [1] Yu Xuying. On the new development of contemporary management accounting [J]. Accounting Research, 2115(17). [2] Liu Shixiang. Exploring the strategic way of enterprise management with financial management as the core [J]. Accounting Newsletter, 2114(15).