Recently, McDonald's started the price increase mode around the world, and the increase this time is not big. Compared with many of its peers, McDonald's is more conscientious. Because individuals buy McDonald's 1+1 and choose the package at will, it is found that it is 91 cents higher than before.

McDonald's price increase is not unpredictable, but driven by the trend. You know, inflation has put a lot of pressure on physical stores and made them a little miserable. Money is worthless, so you can't make any money.

but if you look closely, the price increase of McDonald's is largely due to the epidemic, and many raw materials are increasing in price, so the catering industry has to follow the price increase in order to maintain the cost. The shortage of raw materials can be seen from the fact that McDonald's lettuce in South Korea is in short supply and finally out of stock. The epidemic affected the import and export of normal necessities between countries, resulting in some necessities being directly out of stock.

The price increase of McDonald's is not only due to the rising raw materials, but also due to the rising operating costs. You know, McDonald's has always faced a shortage of employees. For example, you can just walk into a McDonald's store and ask if you want to take a part-time job. Eighty percent of the chances are that McDonald's answers are yes. So, you can see how short of people it is. To attract people to work in McDonald's, the salary has to be attractive. Of course, McDonald's can't give much salary, so it can only keep up with the trend and not fall behind. However, it should be noted that the per capita salary in the talent recruitment market is rising again, and McDonald's has to keep up with the big troops and have to rise. Therefore, operating costs have to rise.

there is another problem in operating costs, that is, the store fees are paid every penny, but the turnover is declining. After the epidemic came, McDonald's and other restaurants have not recovered yet. Moreover, repeated outbreaks have also increased more uncertainty.

McDonald's price increase is understandable to some extent, but it is still very distressing only in terms of personal interests. I can't eat McDonald's often in the future, and McDonald's freedom is getting farther and farther away from me. The epidemic situation quickly passed, the catering industry quickly recovered, and McDonald's quickly reduced the price for me!