Light food catering operation mode and traditional catering have certain differences, light food store many are mainly takeaway, therefore, to open a light food store, takeaway aspects must be taken into account, to do a good job of preparation:
1, choose light food takeaway meal
The taste of takeaway light food meal is the key to be able to operate on!
There is a very strict screening of takeaway meals, and once you have eaten one that is not good, you will not order it next time; on the other hand, if you eat it and feel good, you will habitually order one, so the taste of the light takeaway must be grasped, and choose the right light food products.
2, the specification of light food takeaway service quality
Light food takeaway, in addition to taste, the most important thing is the quality of takeaway service, including the speed of delivery, details, activities carried out, word-of-mouth management, etc. need to pay attention to.
3, the speed test of the meal
When ordering takeout, we all don't like to wait too long, more than expected, the mood of ordering users will be worse, so we need to consider the standardization of the process of meal delivery to improve the speed of the meal; in addition, if it is their own food distribution rather than on the takeaway platform, we also need to consider the delivery time and delivery arrangements, don't blindly expand the scope of distribution.
Two, how to operate a good light food takeaway shop
With the development of healthy light food, takeaway platforms have emerged a lot of light food brands, in order to stand firm in the many light food takeaway store, we need to learn to operate, then how to operate light food takeaway store?
1, do a good job of crowd positioning
Light food takeaway is mainly located in the middle and high-end users and young consumers, especially white-collar workers in the office building, this kind of crowd is more focused on brand attributes, operation should pay attention to the brand positioning of the building.
2, to protect the quality of the meal
Light food is less oil and less salt, of course, the taste can not be compared with the usual food, therefore, we must pay attention to the ingredients from the effort, first of all, light food ingredients used must be fresh; secondly, the production of light meals can be added to a variety of ingredients, such as nuts, sesame seeds, oatmeal, raisins, etc., not only look good, the texture level is also rich, but also let the customer feel that It's worth it.
3, provide light food description
People who eat light food are generally focus on healthy eating, and care a lot about the calorie intake of each meal, therefore, to do light food takeaway to provide a detailed description of light food, including ingredients, calories, suitable for the crowd, etc., so that the light food is also more professional.
4, packaging should also be exquisite
Because of the light food takeaway crowd positioning is the high-end users, so the light food takeaway packaging, color and flavor to look light luxury, takeaway packaging color, copy, pictures to be able to attract customers eyeballs, so that customers feel that value for money. A good light food takeaway can not only bring the enjoyment of taste, but also from the takeaway packaging and ingredients within the visual feeling brought on the plate.