The main purpose is to remove accounts that have misleading behavior. That is, all those accounts that are easily mistaken by users for another account, or an account that does not itself have a government subject or a medical-qualified subject, and is mistaken by users for a government subject due to the account nickname, will be removed. Once a public number is determined by the system to have such problems, its public number name will be forcibly canceled out, and the owner can only rename the operation by way of a background complaint. Moreover, KeNiu also found that some owners reacted that once their public number was forced into the process of renaming, the weight of the public number would be reduced, and the ranking of articles in WeChat Search would disappear. However, it is not known whether this downgrading is true, but also need to be further observed, if it is true, then in the short term for some large number of losses is still relatively heavy.