How can it be so simple to inherit an old brand? I believe that every inheritor of an old brand has a skill that has been carefully honed for more than ten years. Because of the rapid development of society, it is difficult for many young people to settle down and learn a technology, let alone spend more than ten years honing this technology. Now, unlike before, as long as you have a trade, you can support yourself, so if you just inherit the old brand, young people may feel that they may not be able to support themselves, or they may smash the signboard of the old brand.
In fact, time-honored restaurants are still living a very difficult life, because restaurants are still greatly impacted by the epidemic. Even time-honored brands think that their turnover is not as good as before, so if they want to maintain the quality of time-honored brands, they need to invest more money, while young people are younger, have less money and have imperfect technology, so they think they might as well do something else instead of inheriting time-honored brands. Besides, not every young person wants to inherit the old brand. Every young man has his own dream. He doesn't want to be confined to his hometown, and he doesn't want to just learn this traditional old technology. He may want to learn other skills and don't want to inherit the old restaurant. This is also normal.
Inheriting a century-old brand is true, but we can't force some young people to inherit it, because everyone has their own ideas, and we can't influence others' ideas. Since they don't want to inherit the old brand, we can't do anything about it.