How to increase restaurant traffic

How to increase restaurant traffic, operating a restaurant will face a variety of problems, which is considered every businessman will encounter a difficult problem is how much traffic. Traffic is the key to determining the success or failure of a store, the following share how to increase restaurant traffic?

How to increase restaurant traffic1

First, the restaurant to enhance customer flow can use effective means of publicity

In order to make their own store by more people to understand, but also in order to get more customer traffic. Food and beverage stores can use some publicity means, for example, with some doll bears to send out flyers, hire a beautiful young lady to go to the street to send passers-by milk tea. These impressive means of publicity, will certainly allow customers to remember at a glance, and will also be publicized to friends around.

At this time, this can be used in some preferential activities, invite a friend to drink milk tea on a cup of milk tea, in the restaurant can be free to wash photos, send some toys dolls and so on. These means of publicity methods can enhance the customer flow of the restaurant.

Second, the restaurant to enhance the flow of customers can use the characteristics of the product

Above the method can attract a certain amount of traffic, but so that the old customers can be a long time to exist, and to attract more new customers, must have their own characteristics. Some of the spicy hot memorable, because of their own characteristics of the ingredients, customers eat other people's spicy hot, will always think of this spicy hot special flavor, so people will recall.

Some ramen is purely hand-pulled out of the noodles, he and rushed out of the noodle flavor is very different, eat in the mouth of the texture is more sinewy with characteristics, these delicious taste is also always let the customer unforgettable. And these local characteristics so that they have a fixed consumption of the crowd, and gradually accumulate more traffic is their own store more and more prosperous. From this, we can see that the restaurant to improve customer traffic must have their own characteristics of the product.

Three, the restaurant to enhance customer flow can use the elegant and comfortable environment

Nowadays, people have been more and more in pursuit of higher style, eat a full stomach is not the focus of the meal now. When people see an elegant and comfortable eating environment and a sloppy and dirty eating environment, they will certainly not hesitate to make a choice. Feelings of human gossip psychology, guests will certainly discuss with friends around what to eat when compared, this comparison is undoubtedly in the publicity of elegant and comfortable environment of the dining room.

An elegant and comfortable 'dining environment will invariably bring a lot of traffic to the restaurant, some customers like to take pictures, so they will be more like an elegant and clean restaurant to show that their taste is very high. So the restaurant to enhance customer traffic can use an elegant and comfortable dining environment.

How to increase restaurant traffic 2

First, provide value-added services

Some stores are located in a good location, the door in front of the flow of people is very large, the short board is the low rate of entry into the store, the result is to keep the gold mountain no food. It is necessary to value-added services to pull people into the store, the formation of customer flow.

Value-added services can be to take the initiative to invite customers to the store, provide free tea, free small game experience, etc., so that the low-cost value-added services are able to attract traffic into the store.

Second, the cost-effective package diversion

Customers have cheap psychology, a single product promotion is difficult to attract customers, through the combination of low-priced package form, diversion effect is very obvious.

A pickled fish store unit price of about 30 yuan, in order to attract customers to do a 19.9 yuan diversion package, a lot of customers rushed to go to this package, became the store's old customers.

Third, into the group to the store consumption discount

The most effective way to attract flow is discounts, outside the store to add the flow of people to the community to go, the group of people to the store consumption are discounted 10%, or lower discounts.

These users into the group, if the store consumption are incremental, to run through this game, the restaurant stores actually do not lack of traffic.

Fourth, the head of the eye-catching logo

People rely on clothing stores rely on the head of the door, in the catering brand awareness has not been up, an eye-catching can be absorbed by the clear head of the door is very important.

For example, McDonald's large yellow M logo, customers see from a distance. If you are eating crayfish, do a large crayfish cartoon modeling on the door head, a moment to catch the sight of others, so as to realize the diversion to the store.

How to increase restaurant traffic 3

First, adjust the store business hours reasonable arrangements for the existing manpower, good staff scheduling; thus complementing the breakfast gap, make full use of breakfast time slots; 1, product production requires good time management, for example: the daily amount of raw materials and products can be predicted a safe and constant number out of the amount of time through each time slot. Can be prepared before the peak period of semi-finished raw materials, dining peak period can be focused on manpower to serve customers above;

As the saying goes: good steel on the knife edge! The productivity and mutual assistance, although, each position has been positioned, but there is a certain link between the positions and cooperation, so in the whole operation process, the administrator's role is to coordinate, check, counseling, help;

Thus, the establishment of a high tacit understanding of the team; the realization of the customer at any time can be quickly and accurately get the required product status, so that each customer into the store not to Because of the problem of the product and leave; at the same time to achieve the purpose of our greater degree of sales;

Second, the afternoon peak hours of the current afternoon peak hours without customers is very common, which is also a drawback phenomenon of the Chinese fast food, the overall product mix constraints on the afternoon this time of the year sales, at the same time, the afternoon of the Chinese fast food no business has become an unwritten regulations and habits;

For this reason, it is recommended to adjust the product mix in the afternoon time period to introduce casual food and tea drinks, etc.; Originally, the store environment non-production suitable for leisure and business negotiations and other activities, make full use of the existing hardware resources, while playing the role of the software resources; Suggest that the store for the poster publicity to guide customers to recognize the Chinese fast-food restaurant is not just the morning, noon and night meals to fill the stomach, so simple, but can carry out casual small so simple, but can be a comfortable place for a casual get-together;

Third, the ordering staff and cashier's verbal promotions 1, ordering staff is crucial, they determine the daily sales of products in the process of customer ordering products, acting as a shopping guide, the process of promotions can be said to be a better and better timing, when the customer misses the point of the entire product structure When the customer misses the point of the entire product structure of a certain type of product, the staff can be timely sales promotion

For example: our product structure consists of rice noodles, cold dishes, skewers, beverages, etc., if the customer did not order dishes, you can talk to the customer to suggest that we want to have a taste of it? Or you can use the law of two choose one, may I ask you to share the shredded potato or braised eggplant it? This targeted marketing; commonly used words:

1), hello, Mr. Shi! *** product still come a share? Only *** dollars!

2), hello, you want a *** it or *** it? (It is recommended that the use of two choose one, pay attention to the product of meat and vegetarian collocation, taste collocation and price collocation, for example: to provide the same price high and the same price low;) 3), it is recommended that the sales promotion to guide the customer point of purchase of high-priced products and packages of products; it is recommended that the main packages of the main, one can improve the speed of the meal, and two is able to improve the speed of ordering;

2, point of order staff in the to the Customers can order food at any time when the beverage alcohol marketing; in the process of checkout is also a good sales opportunity. (You can put milk, wine, mineral water and other products in the cash register, the cashier to get into the habit of asking whenever the customer checkout: Hello, **** drinks and a copy?) Parentheses for the form of centralized collection;

3, as the saying goes: open mouth three profits! Many times more than one sentence is an opportunity, phase of course, if you do not say, there may be no opportunity at all; we can calculate, the cashier every day to be able to check out about 200 single, if each single increase of 3 yuan, the success rate of 30%, then invariably every day will increase the income of 180 yuan; ordering staff to each increase of 3 yuan per single, 3 selling employees, success rate of 30%, the daily increase of 540 yuan;

The most important thing is to open your mouth, and the most important thing is to open your mouth. Every day can increase 540 yuan;

Fourth, in the peak period to retain customers in the peak period, the waiter should always carry out the work of the restaurant patrol, more observation, more talk; hospitality to every customer, so that customers can not enter the store empty-handed; greater use of tables and chairs in the store; if there are four seats can be introduced to the customers table dining; if they are all full, then the process of patrolling please More attention is being paid to the dining situation of customers, you can let the customer a person to order food, another person at the table next to wait for the end of the customer is about to dine;

Then of course, we are now the price of a single customer in the 25 yuan or so, to be able to retain a single customer, can be more income of 25 yuan per day peak loss of customers no less than 20 single, then you as an employee just to pay a sentence and a smile will be able to increase the number of 500 yuan per day. A smile will be able to increase the income of 500 yuan a day, why not use the promotional tools recommended store printed part of the leaflet, in the low peak period to arrange for employees to carry out the distribution of the work of the business community, can be in the peak period before the store door near the interception of distribution;

can also be a low peak period of time to arrange for employees to carry out a carpet distribution in a 5-kilometer radius of the store, so as to increase the promotional efforts. Strength; enhance the turnover is also a good opportunity to promote the brand, we can not be limited to the store near the customers to consume, expand publicity, so that more people know that there is such a restaurant, there is such a delicious food, and thus walk to the store to dine; we get not only turnover, more is a huge consumer market support!

Six, the use of micro-letter ordering to bind customers to use micro-letter ordering seconds of limited time rush, group buying, shaking the prize, the game and other functions, customers queuing Hou dining can use micro-letter free print photos and other features to earn enough popularity, permanently binding customers to achieve the secondary marketing.

To enhance the sales of the store, we have to combine the staff in addition to the above way of on-site service and the quality of the store products; each employee has a bright smile and professional service language; kitchen products to always ensure that the number and quality; thus, with the sales of the above way, combined with their own experience and skills in the work, in order to achieve to enhance the turnover of the final destination; everything is expensive to implement, if there is no good methods and ideas, if there is no good, if there is no good, if there is no good, if there is no good, if there is no good, if there is no good, then there is no good. Methods and ideas are good, if there is no implementation, the final result is equal to zero.