The cold days like to eat roasted whole sheep of the public have the blessing of the mouth. The reporter visited found that this year there are many restaurants will be a roasted whole sheep price to less than 1,000 yuan, the cheapest less than 800 yuan, but also baked half, a family of five can eat, per capita spending less than 100 yuan.

Industry said that in the past few years, the catering market, roasted whole sheep explosive growth, restaurants and restaurants are increasingly fierce competition between the breeding and supply of lambs in the north is also increasing, resulting in this year's roasted whole sheep a sharp drop in prices.

However, catering observers also warned that as the weather gets colder in Wuhan, the mutton market has already seen a price increase, and the consumer demand for roasted whole lamb is starting to get bigger, so we can't rule out the possibility of prices going back up.

Minimum of less than 800 yuan to eat a roasted whole goat

Last weekend the weather was cold, Ms. Ding, who lives in Houhu, according to the ads at the entrance to the district, came to a nearby restaurant to eat a roasted whole goat, and found that several "yurts" are full of people, and can only wait in line. The company's website has been updated with the latest information on the company's website.

"The price is really cheap, eat people certainly more." Ms. Ding told reporters that the restaurant is now the main 799 yuan a roasted whole lamb, clearly indicated that more than 30 pounds of lamb, but also send to cook haggis soup ten side dishes, very cost-effective.

Yesterday evening, the reporter came to Ms. Ding ate roasted whole sheep restaurant, there are still 799 yuan a sheep activities, a few yurts in the diners but not a lot. The staff introduced the weekend to eat sheep more people, the gross weight of each sheep are between 30 pounds to 40 pounds, enough for 8 to 10 people to eat a good meal, cooking haggis soup to send a side dish covers soy products, vegetables, mushrooms, seaweed fungus, etc., very cost-effective: "There should be no one can be cheaper than here."

Subsequently, the reporter was in Hankou, Taipei Road 2, Dongji shrimp world found in the main Hubei cuisine, specializing in the sale of 898 yuan a roasted whole sheep, the same gross weight of more than 35 pounds of Inner Mongolia lambs, enough to 10 people to 12 people to eat, but also free to send ten boiled goat soup sides, a full set of goat soup shabu-shabu hot pot counted down to less than 90 yuan per capita, the level of consumption with the general mid-range restaurants It's about the same level of spending as a typical mid-range restaurant.

In addition to roasting the whole sheep, the reporter also found that the restaurant has also launched a creative eating method of "Roast Half Sheep", which is to bake the whole sheep by cutting it in half, with the price of 498 yuan for half of the sheep at about 18 to 20 pounds, and seven sides of sheep soup, which is very suitable for an average family of five or six to eat and drink, with a per capita cost of less than 100 yuan.

Supply increased competition is increasingly fierce to bring down the price

"A 35 pounds of roasted whole goat, selling price of less than 900 yuan, basically is not making money to earn a yell." Shrimp World's Dong boss said that since four or five years ago, many shrimp restaurants have adopted the business model of doing shrimp in the spring and summer, and roasting sheep in the fall and winter: "The business of roasting sheep from 2015 to 2017 was particularly good, with one of them at least 1,200 yuan or more, and turning over the table every day."

However, last fall and winter, Dong felt that the business of roasted sheep was far from good in the past. "More than two years, everyone put into roast whole sheep, change the pattern to roast, but the taste is also similar, can only fight the price war." Dong boss said, 1200 yuan to 1600 yuan a roasted whole sheep is not mass consumption, the frequency of return is relatively low, can only continue to tap new consumers, either promotion, or in the price concessions, and he chose the latter: "Now the competition is fierce, to win the market and consumer favor, must be roasted whole sheep into mass consumption. "

There are not a few people who think like boss Dong. Reporters in Hankou and Wuchang visited a number of restaurants operating roasted sheep found that most stores have come up with less than 1,000 yuan per roasted whole sheep package, specifically soliciting about 10 people's family or friends get-togethers, per capita consumption of less than a hundred yuan, only suitable for 16 to 18 people more than 40 pounds of large roasted sheep, only to be sold to about 1,300 to 1,500 yuan.

In addition, catering observers also introduced, in recent years around the roasted lamb craze, so that the main northern lamb producing areas continue to expand the scale of breeding, the source of goods has also increased significantly. Wuhan is the country's fresh food trading hub, there is the advantage of logistics costs, all of which have depressed costs, expanding the roasted whole lamb price reduction space.

Weather turns cold all kinds of mutton prices have returned to the momentum

Roasted lamb in the catering market in order to attract diners and price cuts, but with the recent weather has become colder, Wuhan's mutton has begun to warm up the momentum of price increases. The reporter visited the fresh market found that the leg of lamb used for barbecue or make hot pot is more expensive than last week by 2 to 3 yuan per catty. Although the increase is not large, but also sends a signal of price rebound.

In a fresh market in Wangjiawan, Hanyang, frozen lamb, leg of lamb and lamb chops were all 32.8 yuan a catty, while fresh lamb was 38.8 yuan a catty. Mr. Zhao, the stall owner, told the reporter that the price of mutton has been trending back up since the cooling down over the weekend. "Last week's price was 30 to 35 yuan a catty, but now it has risen to 38 yuan."

Then, the reporter found in Huangpi District, Mulan Township, raised 200 sheep in the professional master Wang. He told reporters that sheep farming inputs relative to cattle to be less, and sheep grow faster, a year can be out of the pen, in recent years, the market competition is more intense: "the north over the sheep or a lot more, but we have the advantage of the comprehensive cost." Master Wang said, because this fall is dry and little rain, sheep like to eat most of the grass dried up, need to buy a lot of feed to supplement, resulting in an increase in breeding costs, as the weather turned cold, the price of local fresh lamb began to pick up.

The reporter then learned from the Baishazhou Cold Chain Market, after last weekend's cold snap, frozen products "sheep eight pieces" has appeared 3 yuan per catty to 5 yuan, the overall price in a steady trend of slightly higher.

Market sources, in accordance with the law, as the weather gets colder, especially after the "see snow", lamb market price will usher in a wave of upward trend, but because of the relatively sufficient supply of frozen lamb, the rate of increase will not be very large.

Lamb museum or with the winter clientele to stabilize the recovery of prices

Wuhan Modern Agricultural Education Center animal husbandry experts, although the price of lamb this fall and winter is not high, and some of the roasted whole sheep store also reduced the price of the promotional campaign, but fundamentally, Hubei is not the main producing areas of lamb, coupled with the summer and fall of the prolonged drought and little rain, but also increased the sheep farmers' Production costs, with the late weather further cold, catering market sources gradually stabilized, do not rule out the roasted whole sheep catering products prices will rise again.

Roasted whole sheep store in the back of the lake, the staff said, 799 yuan a campaign price may end in December, the main reason is that after the cold, not only consumption tends to thrive, the whole lamb's purchase price will also be raised, 799 yuan of the price of the customer "can not afford to do", must be restored to more than 1,000 yuan of the market price: "But even if a roasted whole lamb 1000 yuan out of the head, plus ten side dishes, cost-effective is also very high."

In this regard, the shrimp world Dong boss also said, 898 yuan of roasted whole sheep, 498 yuan of roasted half sheep package is mainly to create momentum in the early stage, to attract customers, the cost used to promote the concessions on, to enhance competitiveness. After the cold days, as the customer base stabilizes, the people who eat sheep will become more, it is likely to adjust the price of roasted sheep upward according to the rise in the cost of supplies, logistics and other costs.