There are many specifications of leaflets, among which 16k and 8k are more common. The former size is about 211×285mm, while the latter size is about 421×285mm. If the leaflet is printed, it may increase by 2~3mm. Or according to customer's requirements, it is designed as vertical version, horizontal version or folding form, and the general folding form adopts long-side trisection. If the computer is good, direct CMYK; if the computer is not good, RGB first. When it is confirmed, it can be converted to CMYK format before printing.
leaflets are generally single-sheet, which is a simple printing publicity material, with 32-size and 16-size leaflets, because this size is convenient to carry and economical. The shelf life of a single chip is not long, and it is suitable for fast and short-term advertising.
Extended information:
Precautions
1. When printing on single page and spread, the specifications must be uniform and the colors must be consistent; If it spans more than two pages, the tone of the middle page shall be taken as the printing standard.
2. For the content design of the leaflet, you must put an end to the gaudy and grandiose style. In fact, you don't need too much design and creativity, just make the text eye-catching and typesetting appropriate. Generally, the leaflet page made of PS needs to choose the printing mode, that is, the CMYK color mode.
3. As for the selection of materials for publicity sheets, we'd better choose calendar paper, that is, polished paper, which has good toughness, is not easy to get wet, has high preservation and can be folded repeatedly. Generally, this kind of paper has a print run of 1,111 sheets.