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Why the Taiji logo doesn't look good
Tone and typography.

Taiji logo is a man cutting fish, in the tone and typography is very common, easy to make people visually fatigue, so is going to feel bad.

Taiji was founded in 2015, specializing in a pickled fish, is an innovative Internet catering brand. Stores radiate most of the domestic cities, mainly concentrated in Beijing, Shanghai, Guangzhou, Shenzhen and other first-tier cities, opened the first store in Singapore in 2021, and will continue to expand stores overseas in the future.