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Farmhouse to B&B

The 6 practical applications of the "Farmhouse to B&B" experience are presented for The county, townships, villages and communities at all levels of various types of persons in charge of thinking:

1 boutique IP to be introduced

At present, the domestic countryside vacation, countryside experience, countryside study of tourism residence has become a way of life, comfort, comfort and so on has become the standard, high-end boutique lodging to be pursued as a goal of the development of the lodging industry, domestic and international in recent years, there are a number of lodging IP Many B&B IP projects and brand development platforms have emerged at home and abroad in recent years, which can be introduced as the leading and demonstration power for the development of B&B industry in various places.

2 universal standards to be developed

Over the years, the rise of Nongjiale around the world, but vicious competition has become the basic path of development, in order to avoid the adverse consequences of the development of the B&B industry, the development of B&B standards and service standards, in order to form a unified price, service fine benign path.

3 activities to be implemented to follow up

B&B industry belongs to the non-standardized accommodation industry, how to attract thematic sources of customers to enter the B&B industry in the region, tourism activities, rural activities, cultural activities, folk activities, agricultural activities, etc. have become the basic elements. The author suggests: activities should be combined with the 24 seasons of the year, a day of yin and yang activities to integrate the implementation of the way.

4 cloud services to be convenient

The universal application of the Internet and smart phones makes daily life simple and practical, booking system, billing system, access system, sensory system, evaluation system, logistics system and so on have become an indispensable part of the countryside vacation life, the B&B operators to make their own B&B to become a touch of the customer through these convenient services to get, experience Specific products.

5 hometown feel prouder

Government, business, farmers mixed **** win experimental practice projects, realize the value of farmers to participate in achieving income generation out of poverty. Farmers returning to their hometowns to start their own businesses has become a fundamental trend in these villages.

6 custom more fashionable

Urban residents want to live in the countryside, urban residents want to go to the countryside entrepreneurship has become a trend in society, is committed to the future to lead and promote the aspiring countryside bed and breakfast project entrepreneurial young people can "have a piece of the countryside, to realize a dream".

Turning farmland into an amusement park

"Turning farmland into an amusement park" is the practice of non-stop cultivation. The result of this behavior can not only realize agriculture, forestry, animal husbandry and fishery as a successful path for farmers to generate income, but also realize the channels for farmers to significantly increase their income. On the "farmland into a garden", there are two practical experience:

1 four is the foundation

That is, the national policy in place, government-led in place, business operations in place, farmers in place. The four positive must be mobilized, the four capabilities must be played. At present, some of the bad phenomena in the country, such as the government dry, enterprises dry, farmers look, some have become stories and jokes.

2 three industries is the key

That is, the farmers old industry to continue, farmers employment to training, farmers entrepreneurship to lead. The so-called old industry is that farmers must return to the countryside industry, must be a good job in agriculture. This is the foundation of all development, farmers' favor and affection for agriculture is the starting point of the three industries. The so-called employment is to have new jobs in the new rural development, vocational experience and vocational skills through learning and training, to realize the application of technology and skills. The so-called entrepreneurship is through government policy to drive farmers to innovate industry, through the company + farmers way to drive farmers to innovate industry.

Suggestions have 3 points

Suggestion 1

Agricultural variety innovation is the first path to success. Fields can not only grow agricultural products, but also can grow ornamental, taste and consumption of agricultural products, then it is necessary to diversify the varieties of agricultural products, color diversification, so as to achieve a value experience.

Suggestion 2

The integration of new forms of emerging modern service industries is an inevitable path. For example, new cultural and creative industries, new tourism experience industries, new recreational sports, new health and leisure industries, new education and study industries, new commercial travel industries, etc. are new industries that can be integrated into and mixed with the application of emerging modern industries.

Suggestion 3

The creation or declaration of the branding of agricultural parks is the key path. At present, the successful models in China are mainly tourism scenic spots such as national AAAA level tourism scenic spots, rural tourism demonstration zones (demonstration sites), such as national rural tourism demonstration sites and provincial and municipal rural tourism demonstration sites, beautiful countryside demonstration bases, such as national, provincial and municipal beautiful countryside benchmarking projects, and idyllic complex demonstration bases such as the national demonstration project of modern agriculture and technological agriculture and dual-creation agriculture and idyllic complexes, etc.

The branding of agricultural parks is the key path.

Festival every day fire

County, township, village development has become a political action, economic behavior, national level, local government level, including organizations at all levels are trying to find a breakthrough path. The author of another topic: is the use of geo-cultural and festivals, festivals, festivals, nodes, to promote the visibility of counties, townships, humanities, village experience. Specifically, there are five suggestions for reference:

Suggestion 1: geo-cultural research and application issues

We often say that the characteristics, features, special, in the end, the characteristics of the geo-culture, so that the county is not the county, the township is not the other township, the town is not the other township, the village is not the other village, the community is not the other society, in order to view the different features in question, characteristics of the only recognizable. For example, clan name, family history, historical stories, famous people and celebrities are the basis of this application. For example, idiomatic stories, language allusions, fables, folklore, etc. are worth digging the application of the base.

Suggestion 2: the natural landscape environment to maintain and preserve the problem

Speaking of the core point, the recognition of the natural environment is the county, townships, villages and communities of the biggest difference, the ecological red line demarcation and establish a red line in the heart of the reverence, is the natural difference between the fundamentals and the boundaries of overcoming repeated development and the drawbacks of the commercialization of the development of the establishment of ecological control, ecological restoration, ecological protection of the natural consciousness, to establish a protected environment, the ecological restoration, ecological protection of the natural consciousness. Natural consciousness, to establish a kind of protection of the ecological continuation of a comfortable living environment and lifestyle concept.

Suggestion 3: the continuation of the three products and one standard and the application of the problem

Food safety is a national plan, but also our urban and rural residents can not be discarded at all times a serious topic, the three products and one standard as a county, townships, villages and communities as a first-class work to do. Organic agricultural products, green agricultural products, pollution-free agricultural products, geographical indications of agricultural products as the direction of efforts to do the national declaration and industry certification.

Suggestion 4: the three parks of the new agriculture and the establishment of new industries

The three parks of the strategy is the state in the new period of the county, townships, villages and communities put forward a new model of development, and in turn, the innovation of agriculture, profitability, professionalism, and sustainability will be the future of the indisputable path. Modern agricultural parks, scientific and technological agricultural parks, farmers and citizens entrepreneurship parks, field complex is the root of the future implementation, but also the path of innovation and development.

Suggestion 5: The traditional retention and productization of the four seasons, yin and yang, and the 24 solar terms

Consumption patterns are not only the unique designation of commercial products, but also the innovative application of lifestyle experience consumption. Especially the ecological environment of the county, townships, villages and communities in the region is more experience, consumption, travel, the key is to the integration of the four seasons of the characteristics of the experience of yin and yang, the characteristics of the 24 festivals of different and customary senses, to achieve a kind of retention, let people attached to the ground. For example, a variety of agricultural products picking festival, flavor folk festival, characteristic experience festival.

Community circle music

Once upon a time? In Dushan County, Guizhou Qiannan Prefecture, I met a few free travelers from the United States, and asked for details, but it was a "small town story" of the circle of customers to promote the experience of the trip. This circle promotion is a group of experiencers to experience the feelings of sharing caused by the experience, and experiencers share poetic, illustrated, have feelings and understanding, there are happy and angry, there are praise and blame, the author believes that this is the real third-party ratings. This is the real third-party rating, which is more effective than the indoctrination marketing in the past, which is all about the old king selling his melon and boasting about himself. In particular, the "small town story" WeChat promotion of the circle mentioned the Dushan comfort of the mood of petty experience, Libo world natural heritage of the magical feeling, Pingtang world geopark of the shock of the surprise, are the performance of the reality and touch.

Of course, cases like these are endless. For this reason, the author advocates that counties, townships, and villages should establish their own distinctive circles of communities, and implement, utilize, and apply this cloud-based service technology.

The first point, the real circle members are not a rabble

Nowadays, the circle is a lot, affecting the normal order of people's lives, useful also add circle members, useless also add, the amount of information also makes the author feel pressure, for this reason, each resource body, such as large to the county, townships and townships, small to the village community, should be carefully screened for their own characteristics of the circle, so that the members really have The life of the harvest and feelings, so that members are willing to consciously and voluntarily go for the resource body to do experience, publicity, organizers, so that we can really make the characteristics.

The second point, so that the niche lifestyle driven mass tourism activities

Circle is the niche, niche tourism is the tourism industry segments of tourism, or accurate customer depth experience tourism mode, the country has entered the era of everyone said tourism, family into tourism, tourism has been deep into people's hearts, into the life of tourism has been the formation of the world of a country have not experienced the industry predator. The industry scale, industry hierarchy, and industry access of China's tourism industry have been completely marketized, and the popularity of the industry and its participation in the industry is not as high as it could be.

The third point, so that all kinds of experience this and that inclusive interaction

At present, there are countless domestic circle community, but let the county, townships, villages and communities can achieve the effect of product and marketing *** win *** cast *** help, I suggest to integrate *** with the same application, for example, the travel circle to establish a way of life, experience, comfort, *** enjoyment, character, and the study of the study circle to establish research, comfort and enjoyment, and the character of the degree. For example, the research circle to establish research, training, salon, forum service chain, such as recreation circle to tap the territory between the landscape environment, lodging classics, folk customs, rich produce, specialty snacks collection degree. This can realize the integration of various circles and communities to achieve **** win.

The seven swordsmen of the garden guide

County, townships, villages and communities have been developing for decades, stemming from a variety of complex policy and social reasons, the current status quo is: the agricultural country every day to speak, the rural planning year after year to do, farmers to help alleviate poverty season after season to help, but the agriculture is still insecure, the countryside is still disharmonious, the farmers are still the line of poverty. The author believes that the biggest problem is the lack of role models, demonstration of leadership, spiritual promotion. To this end, the author suggests: the construction of the county area, township area, village and community area of the characteristics of the development and industrial innovation park, to attract seven types of creators to enter the park, so that the traditional, obsolete, aging, rigid productive forces to change completely, and promote the new productive forces to the ground in practice.

The two most important types of creators are science and technology leaders and applicators. As the old saying goes, "science and technology is the first productive force", for many years, this word for the development of the county, townships, villages and communities is still correct, still has a deep significance and application of the value of the guidance, especially at the grass-roots level of the country's organization is the lack of science and technology leaders, farmers for agricultural technology neither research and development, nor application. The same land does not know how to apply scientific and technological means, the same varieties do not know how to scientific and technological production, resulting in good varieties do not have good products. To this end, it is recommended that the first productive forces of science and technology to achieve four: as the three agricultural varieties of technology to enjoy the renewal of technology, as the actual application of the production process of technology retention, as the follow-up processing of agricultural products storage technology has, as the agricultural tourism service technology often have.

The key important three types of creators are entrepreneurs or managers who have the strength to invest, the ability to operate, and the courage to organize. Counties, townships, villages and communities of the construction of the park development model, the lack of such three types of people, whether individual people or entrepreneurs are to be introduced in large quantities, the advantages of capital capital, business marketing, coordination and organization, so that these backward geographical areas are bound to rapid development, fast out of poverty, fast to become a place of experience. Over the years, many local counties, townships, villages and communities across the country once appeared some typical cases is the epitome of the above point of view, is the vitality of the successful development of these counties, townships and villages and communities and support. With the national policy for the application of collective land liberalization, collective land transfer, collective land equity, collective land and other modes of joint venture will eventually become a norm. This author summarizes as three: investment in agriculture money, operating agricultural products have law, driving farmers have chapter.

The indispensable two categories of people are humanistic, nostalgic plot willing to leave the city to change the way of life. In the end, advanced civilization, typical culture, diverse life creativity, multi-flavored spatial imagination, are these cultural integration, civilization driven, cultural innovation landing, the spirit of casting the foundation. Once upon a time? How many literati experienced life in the countryside, creative classics of vernacular culture! How many scholars and masters have devoted themselves to the construction of the countryside and the study of the countryside? How many scholars and masters are committed to the rural construction of rural school, the creation of the famous Shuyuan Shuxiang. From the transfer of collective land contracting rights, to the company plus farmers development path experiments, from the collective land use rights of the cooperative shareholding, to the regional application of mixed ownership, from the rural agricultural infrastructure of the PPP model of investment and financing practices, to the ruralization of modern service industry experiments. It should be said that involves the interests of rural areas, agriculture, farmers, agricultural organization has become an inevitable change. The essence of this inevitability is that it must be innovative, must be reformed and must move forward. To this end, we propose four ideal models for the future organization of rural agriculture in China. That is to say, after the joint contract responsibility system of agricultural organization of the way to success - the joint construction of the four farms!

Farmers jointly built cooperatives collective farms

The intensive use of land, the centralized use of labor is the agricultural exploration to today, self-evident things. From each family's land contract rights to large households to transfer land for agricultural cultivation, this small piece of land into a large piece of land, in fact, is only the superposition of the traditional land use mechanism, the application of agricultural technology, agricultural mechanization development, agricultural refinement of the layout and did not form a change in the upgrading. The formation of farmers' agricultural cooperatives is to completely break the long-standing small plots of land, small boundaries, small farming drawbacks, the real formation of large-scale land remediation to form a large-scale farmland, large-scale mechanized farming approaching the application of international productivity.

Financial support for entrepreneurial collective farms

The market operation mechanism emerged under the many agricultural IP companies, the basic prototype of these agricultural IP companies is a very successful market operation, the actual type of solution to the direct sale of agricultural products, terminal sales, quality protection of sales, sales, sales of the ideal price, the elimination of intermediary links, so that the value of the output of the land and the value of the sale and purchase of consumption is close to the same. The ideal price of agricultural products has been formed over the years. Years of selling agricultural products at the ideal price to form a multi-dimensional integrated agricultural business IP or IP companies. Because of the emergence of these agricultural IP companies and the success of the market channel is smooth, so that the formation of agricultural products sales terminal direct, but also the formation of agricultural products, the financial channel is smooth, financing, credit can be market-oriented operation. It is also possible to form a big capital, big market, big finance, big logistics of agricultural products.

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