The core of restaurant chain lies in building brand image. As a business model, the success of restaurant chain must be based on brand image. In this era of fierce competition, brand image has become an important symbol of whether an enterprise can succeed. Therefore, catering enterprises must pay attention to the promotion of brand image, constantly introduce food that meets consumers' tastes, and establish a good reputation in the market.

The core of restaurant chain lies in standardized management. As a business model, the success of restaurant chain must be based on standardized management. Restaurant chains must ensure the consistency of product quality, service level and brand image through standardized management. Only in this way can consumers feel at ease and satisfied, thus increasing the market competitiveness of enterprises.

The core of restaurant chain lies in innovative marketing. As a business model, the success of restaurant chain must be based on innovative marketing. In the era of fierce market competition, catering enterprises must constantly innovate, develop new products that meet the needs of consumers, and adopt new marketing methods to improve their market competitiveness and customer satisfaction. In innovative marketing, catering enterprises can expand the marketing network, improve product quality and reduce costs, thus gaining more market share.